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United States
Hybrid
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager – Platform based in the United States.
The Senior Product Marketing Manager will lead go-to-market strategies for a portfolio of core digital learning platforms, helping translate complex technology capabilities into compelling market propositions. You will shape product positioning, messaging, and launch strategies that drive platform adoption, strengthen market differentiation, and support revenue growth. Working across Product, Marketing, and Sales, you will connect customer insights and competitive intelligence with business priorities. You will also develop impactful sales enablement resources that help commercial teams communicate product value to educators and students. In this role, you will supervise and mentor a team of three marketing professionals while collaborating with external partners, authors, and consultants. This is an opportunity to influence the future of digital education through strategic marketing, technology innovation, and cross-functional leadership.
In this role, you will drive platform marketing strategy and execution while ensuring consistent positioning, effective product launches, and strong alignment across commercial and product teams. Your responsibilities will include:
Develop and execute comprehensive go-to-market strategies for digital technology platforms, aligning marketing initiatives with adoption and revenue objectives.
Lead cross-functional launch teams to introduce new platforms, features, and capabilities, creating differentiated narratives and positioning strategies.
Develop audience-specific positioning, customer personas, and messaging frameworks that translate complex technical concepts into clear value propositions and relevant use cases.
Act as the voice of the market by analyzing customer feedback, adoption journeys, and competitive intelligence to inform product roadmaps and demand generation strategies.
Partner with Field Marketing and Sales leadership to create standardized sales enablement materials, including competitive battlecards, positioning guides, and presentation decks.
Supervise and mentor a team of three marketing professionals, setting priorities, delegating responsibilities, providing ongoing coaching, and supporting career development.
Collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and deliver strategic campaigns.
Work closely with Product, Marketing, and Sales stakeholders to ensure consistent communication of platform value and alignment with business objectives.
The ideal candidate combines product marketing expertise with strategic thinking, strong communication skills, and the ability to lead teams and influence stakeholders across a distributed organization. The following qualifications are expected:
College degree or equivalent practical professional experience.
At least 2 years of product marketing experience.
Demonstrated experience supervising, coaching, mentoring, or delegating work to team members.
Excellent written and verbal communication skills, with the ability to explain complex ideas clearly and credibly to stakeholders at all organizational levels.
Strong strategic and analytical thinking skills, including the ability to interpret customer data, assess market trends, and make informed business decisions.
Ability to navigate ambiguity, manage complex projects, and drive initiatives forward independently.
Strong collaboration and stakeholder management skills, with experience building consensus across cross-functional and geographically distributed teams.
Preferred Qualifications:
3–5 years of experience in technology product marketing or the SaaS industry.
Working knowledge of Salesforce and Power BI.
Experience using AI-supported marketing workflows, tools, and analytics.
Product Marketing Alliance (PMA) certification.
Annual salary ranging from $120,000 to $130,000.
Bonus plan.
Medical, dental, and vision insurance, effective from the date of hire for eligible employees and dependents.
Healthcare coverage available for qualifying domestic partners, subject to documentation requirements.
Employee Assistance Program.
100% employer-paid life insurance and accidental death and dismemberment (AD&D) coverage.
401(k) plan with employer contributions.
Education Assistance Program.
Paid time off, sick leave, and discretionary days.
Paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day.
Remote or office-based working arrangements.
Approximately 10% travel for meetings, events, and campus visits.
