Senior Product Marketing Manager - Pricing and Product GTM Strategy

• A diverse team of 600 Malters across 6 European countries
• A culture that champions equality (50% of our Comex are women) and inclusive growth
• Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
• A mission to give everyone the freedom to work differently

Key Responsibilities ✨

1 - Pricing & packaging strategy, design, and delivery:
▪ End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models.
▪ Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations.
▪ Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures.
▪ Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention).

2 - Product partnership:
▪ Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap.
▪ Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions.

3 - Segmentation, positioning, and messaging:
▪ Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market.
▪ Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides.

4 - Competitive and Market Intelligence:
▪ Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon.
▪ Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership.
▪ Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals.

5 - Analyst relations:
▪ Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments.
▪ Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers.

About you 🧑‍🚀

• 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models.
• Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously.
• Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly.
• Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations.
• Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions.
• Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities. 

How to join the mission? 🚀

• First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (45 minutes - virtual)
• Interview with your future manager, Natasha Samuel, VP Product Marketing, to dive into a case study, explore your background and core competencies, and evaluate team and Malt fit. (1 hour 15 minutes - In-person London or virtual Paris)
• Case study interview, covering commercial engagement, product strategy, and market positioning. (1 hour )
• Final interview with our Chief Marketing Officer to discuss Malt’s long-term vision and overall cultural and team fit. (45–60 minutes)