Senior PSP Assistant (Digital)

November 12, 2026

Hardship Level (not applicable for home-based)

A (least hardship)

FamilyUNOPS LICA5

2026-12-011. General Background

UNHCR, the UN Refugee Agency, launched Private Sector Partnerships (PSP) activities in Malaysia in 2017 to secure financial contributions from Individual donors as well as Corporates and Foundations. The development of this market will support the global organization in expanding its supporter base, building stable and predictable income stream from the private sector within Malaysia. Ultimately, UNHCR Malaysia can provide even more support to refugees and other persons of concern.

As in other markets PSP operates in, a PSP goal in Malaysia is to establish a sustainable source of funding through monthly donors to be recruited via Digital platform (online). UNHCR operations in Malaysia, currently benefiting more than 200,000 refugees and other persons of concern, provides an excellent operational context to present UNHCR to the public in a compelling manner and seek financial support from individual donors in support of UNHCR programs in Malaysia and worldwide. PSP activities in collaboration with other units also contribute to raise UNHCR brand awareness and improve public perceptions on refugees.

UNHCR is now looking for a highly motivated and self-driven digital fundraising program expertise with proven track record in digital fundraising and / or direct marketing and digital marketing experience acquired in the commercial sector, to support the expansion of UNHCR digital fundraising acquisition program in Malaysia.

2. Purpose and Scope of Assignment

a. Assist in reviewing, digitizing, and adapting content from UNHCR local and global perspectives to enrich the content and interactions of emails, website, and social media platforms (organic and paid) i.e., Facebook, Instagram, YouTube and etc., which target prospects, while ensuring content is tailored to audience preferences, tone of voice and engagement best practices, in order to meet the programs’ objectives;
b. Assist in developing communications strategy for PSP and ensure all work is progressing to plan as well as defining objectives, reviewing performance, and managing budget, regularly; coordinate with PR, media and creative agencies to support campaign execution and media opportunities.
c. Monitor news and popular trends to insert UNHCR’s messaging into ongoing conversations; identify key moments for proactive communications.
d. Identify, engage and manage relationships with digital influencers and content creators, including coordinating collaborations, monitoring performance, and ensuring alignment with campaign, brand and fundraising objectives.
e. Develop content strategy and plan, including a content calendar, executing digital content creation and social media management (scheduling, monitoring, and reporting) for brand communications and donor acquisition activities across owned, paid and earned channels;
f. Develop event concepts and strategies, organise and execute events, and monitor and evaluate outcomes to measure effectiveness, achieve objectives and identify opportunities for improvement.
g. Assist in digital and content marketing activities that support omnichannel efforts such as face to face fundraising and lead generation.
h. Assist and coordinate procurement process and execute related administrative work that complement the above duties when necessary;
i. Any other responsibilities as delegated by the supervisor(s);

3. Monitoring and Progress Controls

a. Monitor and analyse performance ensuring that all communications, engagement and fundraising KPIs are met or exceeded.
b. Functionally guided by PSP Associate, the position will be involved in weekly work report to supervisor by PSP Officer.
c. Campaign report and evaluation to supervisor.
d. Mid-year and year-end evaluations with supervisor.
   
4. Qualifications and Experience

a. Education
- Completion of Secondary Education, or University degree in Communication, Journalism, Social Science, Sales and Marketing, or related fields.

b. Work Experience
Essential
- Experience in public relations or media, event management, and content creation
- Experience in managing internal stakeholders, external vendors, clients, and partners.
- Minimum 2 years for High School Diploma and 1 years for BA or higher.

Desirable
- Experience working with digital influencers.
- Experience with brand management.
- Experience with measurement and evaluation, especially providing analysis of media coverage, social media engagement, web traffic, etc. Experience reporting, writing, editing for magazines, newspapers and websites.

c. Key Competencies
- Demonstrated experience in end-to-end event management, including creative event conceptualisation, logistics coordination, on-site execution, problem-solving and stakeholder management.
- Experience in content management (web, video, and blogs) and active management of stakeholders such as vendors and digital influencers desired.
- Strong communication and interpersonal skills required.
- Ability to manage a complex and diverse workload and to work to tight deadlines required.
- Ability to engage with external vendors at a strategic and operational level and coordinating multiple stakeholders required.
- Ability to work independently without direct supervision required.
- Well experience of computerized accounts packages, Excel, PowerPoint, and Word required.
- Well-articulated, good communicator at ease with persons of different cultural/educational backgrounds desired.
- Knowledge of social media marketing, content management, and digital communications desired.
- Knowledge of refugee issues and of UNHCR or another human rights-oriented agency an asset.
- Understanding of the NGO sector and private sector fundraising an asset.
- Written and verbal fluency in English and Bahasa Malaysia required.
- Knowledge of other UN languages e.g. Mandarin an asset, as well as Cantonese desired.

 

Standard Job Description

Required Languages

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Desired Languages

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Additional Qualifications

Skills

Education

Certifications

Other information

This position doesn't require a functional clearance

Remote

No