The Senior Regional Admissions Counselor serves as a key member of the Undergraduate Admissions team in a remote capacity, responsible for developing and executing a strategic recruitment plan within an assigned geographic territory. This role focuses on identifying, engaging, and enrolling academically qualified students while representing the university’s mission and value.
This position requires a high level of autonomy, relationship-building, and data-informed decision-making to effectively manage a remote recruitment territory. The counselor will serve as the primary ambassador for the institution within their region, cultivating strong partnerships with students, families, and school counselors.
Candidates must reside within Los Angeles or Orange County, California.
QUALIFICATIONS:
Education
- Bachelor’s degree required
Location Requirement
- The candidate must reside within the designated territory:
- Los Angeles or Orange County, California
Experience and Training
- 3–5 years of experience in college admissions, recruitment, or a related field
- Experience in sales, counseling, or customer engagement strongly preferred
Skills & Competencies
- Exceptional interpersonal and relationship-building skills
- Strong written and verbal communication abilities
- Ability to work independently in a remote environment while managing competing priorities
- Strategic thinking and data-driven decision-making skills
- High level of organization and attention to detail
- Proficiency in CRM systems and Microsoft Office Suite
- Ability to maintain confidentiality and exercise sound judgment
- Experience in counseling, sales or customer service with an entrepreneurial spirit is preferred
Additional Requirements
- Valid driver license with good driving record; must be insurable
- Ability and willingness to travel extensively
- Night and weekend work is required.
ESSENTIAL FUNCTIONS:
- Territory Management & Strategy:
- Develop and execute a comprehensive, data-driven recruitment strategy for the assigned region
- Establish and monitor goals related to inquiries, applications, campus visits, admits, and enrollments
- Analyze territory performance and adjust strategies to meet enrollment objectives
- Student Recruitment & Engagement
- Build meaningful relationships with prospective students and families through in-person and virtual interactions
- Clearly articulate the value of the university experience across all stages of the admissions funnel
- Provide personalized guidance to prospective students throughout the admissions process
- Ensure timely follow-up and consistent communication with all stakeholders
- Establish and maintain strong relationships with high school and independent counselors
- Identify and prioritize key schools and organizations to maximize recruitment impact
- Coordinate counselor engagement opportunities, including campus visits and events
- Evaluate applications and render admissions decisions in partnership with university leadership
- Ensure alignment with institutional standards and enrollment goals
- Travel extensively within the assigned region to attend college fairs, high school visits, recruitment events, and more. Approximately 6–10 weeks in fall and 3–4 weeks in spring, and travel as needed in the summer for territory events and programs
- Represent the university at on-campus events
- Participate in travel to campus for training and collaboration, approximately 5-7 times per year
- Operations & CRM Management
- Utilize CRM systems to manage communications, track engagement, and maintain accurate records
- Contribute to broader admissions initiatives, including active participation in committee work and cross-functional support
- Foster a collaborative and professional team environment
ACCOUNTABILITY:
This role directly contributes to the university’s enrollment goals by driving recruitment efforts, enhancing brand presence in the assigned region, and ensuring a high-quality prospective student experience.
For more information regarding this position, please contact Cecelia Granzin, Associate Director of Regional Admissions at cgranzin@highpoint.edu or Dana Bragg, Vice President for Admissions at ddolbow@highpoint.edu
