Senior SEO, ASO and AI Search Specialist

Accountabilities:

Lead and execute comprehensive SEO, ASO and AI search strategies across multiple client accounts, identifying and prioritizing opportunities based on impact, urgency and implementation effort.
Conduct technical SEO audits and oversee improvements related to crawling, indexing, rendering, canonicalization, redirects, structured data and website performance, validating fixes through implementation.
Protect organic visibility during website launches, migrations and major technical changes while continuously testing new strategies and refining established services.
Manage app store optimization across the Apple App Store and Google Play, including keyword research, metadata optimization, localization and creative testing.
Develop content strategies and actionable briefs aligned with audience needs, search intent and conversion objectives, collaborating with writers and specialists to improve content quality, on-page optimization and internal linking.
Strengthen brand authority through editorial outreach, digital PR, relevant partnerships and earned links and mentions.
Optimize YouTube discoverability and engagement through topic selection, titles, descriptions, thumbnails and playlists, using performance data to inform improvements.
Develop and test AI search strategies, monitor brand mentions and citations, and evaluate emerging visibility metrics with a critical, data-driven approach.
Lead client communications by presenting clear recommendations, performance updates, strategic priorities and practical next steps while coordinating delivery with internal specialists and client teams.
Track qualified organic traffic, app installs, engagement and conversions, investigate performance fluctuations and translate findings into measurable business outcomes.
Integrate AI-powered tools into research, analysis and workflows while verifying outputs for accuracy and reliability.
Build toward full ownership of organic growth strategy and delivery for assigned accounts, with the potential to take on broader business unit leadership responsibilities.
Requirements:
At least five years of hands-on SEO experience, with the expertise and strategic judgment to independently manage organic growth initiatives for established brands.
Strong technical SEO knowledge, including crawling, indexing, canonicals, redirects, rendering, structured data and site performance optimization.
Practical ability to inspect HTML, implement CMS changes, communicate technical requirements to developers and validate solutions after deployment.
Hands-on experience with app store optimization across Apple App Store and Google Play, including keyword targeting, metadata and performance analysis.
Practical experience evaluating AI search visibility and experimenting with content and discoverability improvements across emerging search experiences.
Proficiency with Google Search Console, Google Analytics 4 (GA4), website crawling tools, SEO research platforms and app store analytics.
Experience developing content strategies and briefs, applying strong editorial judgment and guiding writers and other specialist contributors.
Familiarity with YouTube optimization and the analysis of discovery, click-through rates and audience retention.
Strong client-facing communication skills, with the ability to explain technical challenges clearly, defend recommendations and take ownership of results.
Excellent prioritization, analytical thinking and project coordination skills, including the ability to manage competing demands across multiple accounts and distributed teams.
Recent, demonstrable examples of personally delivered work, including the changes implemented, testing methods used and measurable results achieved.
Nice to have: Digital agency experience managing multiple client accounts, international or multilingual websites and apps, large content libraries, ecommerce or subscription businesses, digital PR and link acquisition, server log analysis, scripting, workflow automation, or team and business unit leadership.
Excellent written and verbal communication skills in a remote, collaborative environment, with the initiative to challenge established approaches and continuously improve performance.
Benefits:
Competitive compensation: Annual salary ranging from CAD $100,000 to $160,000, depending on skills and experience.
Fully remote work: Collaborate with colleagues and clients across Canada, the United States, Europe and Asia.
Full-time employment: A stable, full-time opportunity with substantial responsibility and autonomy.
International exposure: Work with established global brands across diverse industries and digital channels.
Cross-functional collaboration: Partner with experienced writers, designers, developers, video specialists and professionals in paid media, CRM, measurement and conversion optimization.
Professional growth: Take ownership of established client accounts, introduce new strategies and expand your expertise across SEO, ASO and AI-powered search.
Leadership opportunities: Potential to progress into leading the organic growth business unit, depending on your experience and capabilities.
Inclusive work environment: Join a collaborative team that values diverse perspectives, equitable opportunities and inclusive recruitment practices.