Want to know if this job is worth applying to?
Amsterdam, Noord-Holland, Nederland
Remote only
Not Available
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
What's happening
Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.
At WPP ES, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards.
We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.
We need a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.
What you'll do
This is a senior consultant role. You don't just execute SEO - you steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.
Who you are
What you'll need
The team
You'll be part of the SEO/GEO team of 10 specialists within WPP ES' Commerce Performance practice. The team shapes how brands get found in traditional search and in AI-generated answers.
What we offer
Our compensation:
Our culture:
The real draw: you'll work on a discipline that is defining the next decade of digital marketing. Real clients, real complexity, and the space to shape something new.
About WPP ES
Part of WPP, 26,000 people, 55+ markets. Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's. Recognized by Forrester as a Leader across marketing, commerce, and digital experience services.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.