Senior SEO Specialist (eCommerce Focus)

Accountabilities

• eCommerce SEO Strategy and Architecture

  • Lead end-to-end SEO strategies for large-scale eCommerce websites with extensive product catalogs.

  • Optimize site architecture, faceted navigation, crawl management, and Core Web Vitals to improve organic search performance.

  • Diagnose and resolve complex technical issues involving indexing, duplicate content, and content decay across platforms such as WooCommerce, Shopify, and Magento.

  • Develop strategic roadmaps that connect technical SEO improvements with measurable commercial outcomes.

  • Content Strategy and Optimization

    • Create, review, and refine high-impact content briefs aligned with search intent and business objectives.

    • Develop scalable content frameworks incorporating structured data and schema, entity mapping, competitor insights, and internal linking strategies.

    • Identify content opportunities and performance gaps to improve organic visibility, relevance, and revenue contribution.

    • AI Search and Emerging Technologies

      • Explore and develop strategies for AI-driven search and large language model (LLM) search experiences.

      • Adapt SEO approaches to emerging generative search environments and evolving discovery behaviors.

      • Test new approaches and integrate relevant insights into client strategies.

      • Client Relationship Management

        • Serve as the primary point of contact for an assigned portfolio of clients.

        • Lead monthly strategy sessions and communicate recommendations, performance trends, and priorities.

        • Translate technical SEO findings into clear, commercially relevant insights for marketing managers and business owners.

        • Build trusted client relationships through proactive communication, strategic guidance, and effective expectation management.

        • Analytics and Performance Reporting

          • Build and present performance reports using Google Analytics 4 (GA4) and Looker Studio.

          • Connect organic search growth to revenue and other relevant business outcomes.

          • Use data to identify opportunities, evaluate strategy effectiveness, and guide continuous optimization.

          • Hands-On Execution and Continuous Improvement

            • Develop long-term SEO strategies and oversee their implementation.

            • Take a hands-on approach to technical troubleshooting and CMS-level fixes when required.

            • Test new ideas, refine workflows, and take ownership of SEO strategy and execution.

            Requirements

            • At least 5 years of SEO experience, including previous experience working in a digital agency.

            • Proven expertise in eCommerce SEO, with a track record of managing large-scale retail websites and delivering measurable commercial results.

            • Deep understanding of technical SEO, including site architecture, faceted navigation, crawl management, indexing, duplicate content, Core Web Vitals, and content optimization.

            • Experience working with major eCommerce platforms such as WooCommerce, Shopify, and Magento.

            • Strong content strategy skills, including content briefing, structured data and schema, entity mapping, competitor analysis, and internal linking.

            • Proficiency with essential SEO and analytics tools, including Screaming Frog, Google Search Console (GSC), GA4, and SEMrush.

            • Experience building performance reports in GA4 and Looker Studio and connecting organic search metrics to business and revenue outcomes.

            • Understanding of AI-led search and emerging LLM search strategies, with an interest in adapting SEO practices to evolving search experiences.

            • Ability to develop long-term strategic roadmaps while also executing technical improvements directly within a CMS when needed.

            • Strong analytical and problem-solving skills, with the ability to diagnose complex technical or content challenges and turn findings into actionable recommendations.

            • Excellent communication and client management skills, including the ability to lead strategic meetings, manage expectations, and advise marketing managers and business owners.

            • Comfortable managing multiple clients in a fast-paced agency environment while maintaining high standards of delivery and organization.

            • A proactive, autonomous, and commercially minded approach, with the ability to test ideas, take ownership, and focus on measurable business impact.

            • Must currently reside in Australia, as this is a fully remote position available to Australian residents.

            Benefits

            • Competitive senior salary: Generous six-figure salary package, plus superannuation and additional perks.

            • Permanent nine-day fortnight: Every second Friday off, providing 26 additional days off per year to support rest and work-life balance.

            • Fully remote work: Work remotely from within Australia.

            • Autonomy and trust: Freedom to test new ideas, own strategies, and take responsibility for client outcomes.

            • Sustainable work culture: A focus on high-impact work, professional effectiveness, and long-term well-being rather than burnout.

            • Senior-level strategic ownership: Opportunity to lead enterprise-scale SEO programs and directly influence clients’ commercial performance.

            • Professional development: Exposure to advanced eCommerce SEO, technical strategy, content frameworks, and emerging AI-powered search practices.

            • Collaborative specialist environment: Work in a remote digital agency with a strong enthusiasm for technical detail, experimentation, and digital marketing expertise.