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Greater London, England, United Kingdom
Onsite
Available
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
We are looking for a commercially minded Senior Social Commerce Strategist to join our Global Social Commerce Team. This is a senior role for someone who thinks like an operator as much as a strategist: you will own the strategic and commercial thinking behind how some of the world’s biggest brands build, launch, trade and scale on social – with TikTok Shop at the centre – and you will be accountable for the quality of that thinking in front of senior clients.
You will translate client business objectives into social commerce strategies that hold up commercially: channel economics that work, forecasts that are defensible, measurement that proves incrementality, and operating models that can be exported market to market. You will be the connective tissue between strategy, creative, media, data and platform partners – and the person clients call when they need a point of view on where social commerce goes next.
You will also lead people: line-managing a small team of strategists, setting the standard for the craft, and raising the commercial literacy of everyone around you. Depth across the social platforms and their commerce ecosystems – TikTok Shop above all, alongside Meta, YouTube and emerging AI-led discovery – is essential.
What you’ll be doing:
Commercial strategy & value creation
Channel Economics & Business Case: Build and own the commercial case for social commerce investment – channel P&L modelling, unit economics (COGS, commission, fulfilment, returns, promotional depth), contribution margin and payback – so recommendations are grounded in what actually makes money for the client.
Trading & Forecasting: Set and pressure-test the numbers behind the plan: GMV, AOV, conversion, basket and attach rate, CAC, ROAS/MER and repeat rate. Build forecasts and scenario models across always-on trading, LIVE, affiliate and peak moments, and diagnose performance against them.
Investment & Mix Strategy: Advise clients on where budget works hardest across paid, organic, affiliate/creator and platform tooling (GMV Max, Spark Ads, retail media), making the trade-offs explicit – including what to stop doing.
Margin & Pricing Discipline: Protect client margin as volume scales – promotional architecture, discount dependency, bundling and pack strategy, and repeat-purchase mechanics.
Strategic leadership
Channel & Category Strategy: Develop social commerce strategies aligned to client business objectives and category dynamics – defining role of channel, audience and demand strategy, portfolio and SKU selection, and the route from discovery to conversion.
Operating Model & Market Expansion: Design the operating model that makes the strategy deliverable – crawl/walk/run sequencing, roles and responsibilities across client, agency and platform partners, governance, and blueprints that export into new markets rather than being rebuilt each time.
Launch & Commerce Readiness: Own the go-to-market gate: fulfilment and 3PL models, dispatch SLAs, customer service, returns and Shop Health – ensuring commercial ambition is matched by operational readiness.
Paid & Organic Integration: Build strategies that unify paid, organic, creator and affiliate activity into a single commercial system rather than parallel channels with separate objectives.
Content & Creator Strategy: Work with client editorial, creative and marketing teams to define content-to-cart strategies, creator and affiliate programmes (including commission architecture and creator economics), and LIVE formats that convert.
Platform & Ecosystem Expertise: Maintain authoritative depth across TikTok Shop, Meta, YouTube and emerging social and AI-led commerce surfaces – including partner ecosystems, betas and platform roadmaps – and translate it into first-mover advantage for clients.
Client & business leadership
Senior Client Counsel: Act as trusted strategic advisor to senior client stakeholders up to Marketing Director, Commercial Director and GM level – as credible in a commercial conversation as a creative one, and able to disagree well when the data says so.
Scoping & Commercial Shaping of Work: Interrogate and shape briefs, define scope and approach, input into resourcing, estimates and statements of work, and ensure what we sell is what we can brilliantly deliver.
Growth & New Business: Identify and shape opportunities to extend the work – new markets, brands and workstreams – and bring senior strategic firepower to pitches, RFPs and capability sessions.
Presentation & Persuasion: Build and deliver arguments that land in the room – clear narrative, sharp commercial framing, and the confidence to present to senior executives and defend the recommendation.
Thought Leadership: Develop points of view, frameworks and IP that position VML as the leading end-to-end social commerce partner, and represent the agency externally with clients, platforms and at industry events.
Team & delivery leadership
People Leadership: Line-manage and develop a small team of strategists – setting objectives, coaching, reviewing work, and raising the commercial literacy and craft standard across the team.
Cross-Functional Leadership: Lead multi-discipline pods across creative, media, data, technology and delivery, ensuring social commerce strategy is integrated with the wider marketing and commerce agenda.
Delivery Accountability: Lead projects end to end – on time, on budget and to the standard we want to be judged by – managing dependencies, risk and scope in a fast-moving environment.
Client Location Work: Willingness to work at client locations and travel to key markets as the work requires.
What we want from you:
If you know this, even better:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
How we use AI in the recruitment process:
To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process"
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™
To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.
WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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