Who We Are
MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
We’re hiring a Senior Solutions Engineer to bridge marketing strategy and technical execution, building the architectures that power modern customer experiences. As the technical lead on client engagements, you’ll own end-to-end delivery from discovery and solution design to hands-on build and QA across Adobe Target, AEP, Real-Time CDP, CJA, and tag management platforms. We’re looking for someone who loves solving complex MarTech challenges, takes pride in the precision of what they build, and collaborates effortlessly with clients and teams.
What will your day look like?
As a Senior Solutions Engineer, you will serve as the technical lead across client engagements, bridging business strategy with hands-on technical architecture, implementation, and quality assurance. You will own complex technical workstreams end-to-end leading discovery, translating measurement and business requirements into scalable architectures across Adobe Target, Adobe Experience Platform (AEP), Real-Time CDP, Customer Journey Analytics (CJA), and modern tag management platforms.
- Technical Discovery & Solution Design: Lead technical discovery and requirements-gathering sessions with developers, analysts, marketers, and product teams. Document comprehensive solution designs, technical requirements, implementation approaches, and system dependencies while proactively identifying risks and limitations.
- Adobe Target & Experimentation Engineering: Build, implement, and QA A/B and multivariate tests in Adobe Target using the Visual Experience Composer (VEC), form-based activities, and custom code. Implement profile scripts, audience qualification logic, and Target Recommendations. Design measurement frameworks covering success metrics, guardrail metrics, sample size, test duration, and statistical significance.
- Adobe Experience Platform (AEP) & Real-Time CDP Architecture: Architect and work with XDM schemas and dataset ingestion pipelines. Configure streaming, edge, and batch segmentation, audience evaluation, and downstream activation. Configure the AEP Identity Service, identity namespaces, and ECIDs to ensure accurate customer profile stitching.
- AEP Web SDK Implementation: Lead hands-on implementation and configuration of Adobe Experience Platform Web SDK, datastreams, edge decisioning, and personalization. Monitor and debug network payloads and server responses to ensure accurate data flow into AEP datasets and downstream tools.
- Tag Management & Data Layer Architecture: Architect, evaluate, and implement data layer designs across Adobe Launch/Tags and Google Tag Manager (GTM). Manage and troubleshoot rule conditions, custom extensions, data elements, and tag firing.
- Full-Stack Client-Side Debugging: Trace data from the browser through the data layer, tag management, Adobe Edge/AEP, datasets, and downstream reporting or activation. Diagnose and fix complex issues involving JavaScript errors, cookies, local/session storage, identity stitching, event duplication, data loss, and reporting discrepancies.
- Client Advisory & Technical Leadership: Act as a trusted technical lead on engagements. Communicate technical concepts clearly to both technical and non-technical stakeholders, present architectural recommendations, and constructively challenge requirements to balance business goals with technical feasibility and maintainability.
Who are you going to work with?
- Direct Leadership: Reports to the Engineering Director or Practice Lead, Marketing Technology & Personalization.
- Internal Capabilities: Partner closely with developers, analysts, data architects, QA engineers, and client engagement teams to deliver robust growth systems.
- Clients & Stakeholders: Interface directly with client-side developers, digital analysts, product managers, marketing leads, and technical business stakeholders.
- The Wider Network: Collaborate across specialized agency and capability teams within the broader WPP ecosystem.
What do you bring to the table?
- 4+ years of hands-on experience in marketing technology, web analytics, personalization, experimentation, or related technical consulting/engineering roles.
- Consulting & Agency Background: Prior client-facing, consulting, or agency experience preferred, with proven ability to lead discovery sessions, present solutions, and manage technical communication.
- Adobe Target & Experimentation:
- Deep experience building, implementing, and QA’ing A/B and multivariate tests.
- Hands-on proficiency with VEC, form-based activities, custom code activities, Target Recommendations, and profile scripts.
- Understanding of experimentation methodology (testable hypotheses, success/guardrail metrics, sample size, test duration, and statistical significance).
- Implementation familiarity via Adobe Launch/Tags,
at.js, and/or AEP Web SDK.
- Adobe Experience Platform (AEP) & Real-Time CDP:
- Strong working knowledge of XDM schemas, dataset ingestion, and source/destination connections.
- Experience with streaming, edge, and batch segmentation, audience evaluation, and activation.
- In-depth understanding of the AEP Identity Service, identity namespaces, ECID, customer identifiers, and their impact on profile stitching.
- Clear understanding of event data vs. profile attributes and when each should be applied.
- AEP Web SDK Fluency:
- Hands-on implementation and troubleshooting of AEP Web SDK, datastreams, identity, decisioning, and personalization.
- Expertise troubleshooting event payloads and network requests using browser DevTools.
- Tag Management & Data Layer Design:
- Hands-on experience with Adobe Launch/Tags and Google Tag Manager (GTM).
- Deep understanding of data layer design, rule conditions, extensions, and data elements.
- Proven ability to trace data flow from the data layer through tag management into downstream analytics and marketing platforms.
- Technical & Coding Skills:
- JavaScript: Strong proficiency reading, writing, and debugging custom JavaScript.
- HTML/CSS: Comfortable building test variations and troubleshooting rendering and styling issues.
- Browser Debugging: Deep expertise troubleshooting console errors, network requests, cookies, local/session storage, and cross-browser behavior.
- End-to-End Diagnostics: Proven ability to diagnose identity issues, event duplication, data loss, audience qualification bugs, and inconsistent reporting.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-EMEA
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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