Posting Type
Hybrid
Job Overview
A great opportunity for a hands-on, generalist marketer who brings energy, initiative and a real drive to make things happen. As a Senior Specialist, EMEA Field Marketing, you will be responsible for the execution of field marketing and demand generation programmes across EMEA, with a primary focus on UKI. Working alongside the EMEA field marketing team, you will bring regional marketing strategy to life through digital campaigns and in-person experiences that engage priority accounts and personas and drive pipeline.
Proactive, organised and naturally curious, you will manage the end-to-end execution of regional activities, from executive dinners and roundtables to industry tradeshows and customer events, owning the detail from planning and coordination through to delivery and follow-up. Partnering closely with the Field Marketing Manager (EMEA) and global marketing teams, you will adapt and regionalise global campaigns for local audiences, bringing ideas and local market insight to the table and ensuring programmes are delivered effectively across law firms, corporates and partners.
Based in London, you are a hands-on, delivery-focused marketer who gets energy from turning ideas into action and seeing the impact of your work. You roll up your sleeves, take ownership and follow things through. Resourceful and solutions-focused and are comfortable using your initiative to keep things moving. You build strong relationships, communicate confidently and enjoy working with different teams and personalities. You thrive in a fast-paced environment, can juggle multiple priorities without losing sight of the detail, and take real pride in delivering great work from start to finish. This is an exciting opportunity for an ambitious, energised individual to join the EMEA team at a pivotal time for the region.
Job Description and Requirements
Role Responsibilities
- Execute EMEA field marketing programmes, with UKI as the priority market, to support pipeline and commercial goals.
- Work with the EMEA Field Marketing Manager and Sales to deliver regional go-to-market plans and campaigns.
- Deliver integrated programmes across events, digital and demand generation, from planning through to follow-up.
- Adapt global campaigns for regional audiences and support local initiatives that build awareness, engagement and demand.
- Partner with Sales and BDR teams on audience acquisition and account engagement, reaching priority accounts and personas.
- Manage programme logistics and budgets within agreed parameters, coordinating vendors and maintaining accurate spend tracking.
- Manage lead capture, follow-up and reporting, maintaining accurate data in Salesforce and Marketo and supporting opportunity progression.
- Work with Global Content to regionalise content and customer stories and provide Sales with relevant market-facing assets.
- Track and report on programme performance, using insights to support continuous improvement.
Competencies & Proficiency Expectations
- Campaign Management: Execute integrated field marketing campaigns across digital, demand generation and in-person channels, supporting awareness, audience acquisition and pipeline progression.
- Campaign Operations: Manage campaign mechanics with precision, including invitations, registration, lead capture, CRM tracking, follow-up and post-programme reporting.
- Event Planning & Execution: Deliver events end to end, coordinating timelines, agreed budgets, agencies, vendors, speakers, stakeholders and on-site execution to ensure high-quality delivery.
- Audience Acquisition: Work closely with Sales and BDR teams to drive registrations and engagement from priority accounts and personas, with consistent follow-up before and after programmes.
- Project Management: Manage timelines, stakeholders and competing priorities across multiple programmes, keeping activity organised and on track through delivery.
- Industry & Customer Knowledge: Build a strong understanding of EMEA legal, compliance and investigations audiences across law firms, corporates and partners, alongside the evolving legal technology and AI landscape.
- Sales & Marketing Collaboration: Build effective working relationships across Sales, BDR and Marketing, keeping stakeholders informed, aligned and equipped to support programme execution.
Preferred qualifications: This section describes the ideal requirements for education and experience to successfully perform the position responsibilities (e.g. Bachelor’s degree or equivalent in Marketing, Business or a related discipline; 5 years’ experience in field marketing or events within a B2B technology or professional services environment.)
- 3–5 years of B2B marketing experience, ideally across field marketing, demand generation, campaigns and events.
- Experience executing integrated marketing campaigns across digital and in-person channels, supporting audience engagement and pipeline generation.
- Experience planning and delivering events end to end, including executive dinners, roundtables, conferences, tradeshows and customer events.
- Hands-on experience with marketing automation and CRM platforms, such as Marketo and Salesforce, including campaign set-up, lead management, tracking and follow-up.
- Strong project management and organisational skills, with the ability to manage multiple programmes, timelines and stakeholders in a fast-paced environment.
- Strong attention to detail and operational discipline, with a track record of following through and delivering high-quality work.
- Strong written and verbal communication skills, with confidence working across Sales, BDR, Marketing, external partners and vendors.
- A collaborative, proactive approach, with the ability to work independently, use initiative and take ownership of execution.
- Experience in B2B software, SaaS or professional services marketing; exposure to legal technology, e-discovery, compliance or investigations is desirable.
- Familiarity with AI, legal technology or e-discovery solutions is an advantage.
Minimum qualifications: This section describes minimum requirements for education and experience to successfully perform the position responsibilities. We cannot interview someone that does not meet these qualifications. (e.g., Bachelor’s Degree; experience providing software quality assurance, etc.)
- Bachelor's degree (or equivalent experience) in marketing or a related field
- 3+ years' professional experience in B2B marketing, including hands-on field marketing or event delivery
Suggested Skills:
Conversion Rate Optimization (CRO), Customer Relationship Management (CRM), Demand Generation, Digital Marketing, Lead Generation, Marketing Automation, Marketing Strategies, Market Research, Project Management, Sales Enablement
