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New York, New York, United States
Hybrid
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
About the Role
We. Communications is looking for a Senior Specialist, Global Social & Content Marketing to help elevate how our agency shows up, tells its story and engages audiences around the world.
This is a hands-on role for a social-first storyteller and content creator who understands what makes target audiences stop scrolling, pay attention and engage. The role will help shape and execute We.’s global paid and organic social strategy, initially focused on LinkedIn, while expanding into other relevant channels over time.
Video storytelling will be central to the role. We’re looking for someone who can spot and shape a great story, and turn it into compelling video, audio and written content. They should be equally comfortable developing a short-form video, interviewing an executive, writing a sharp LinkedIn post or creating a social campaign around We.’s latest thinking.
This person will balance strategy with execution — working with leadership to determine what we should talk about, who we need to reach and how best to engage them, then rolling up their sleeves to create and activate the content.
They will also bring an AI-forward mindset, using emerging tools and best practices to improve content ideation, creation, optimization and performance while maintaining a high bar for creativity, quality and originality.
The role will be based in the U.S. with a global remit, working closely with colleagues and leaders across North America, EMEA and APAC. This will require flexibility to collaborate and provide support across multiple time zones.
Responsibilities
Qualifications
What Success Looks Like
The successful candidate will make We. significantly better at social storytelling globally - creating a more distinctive and engaging presence, making video a much bigger part of how we tell our story and helping us build stronger connections with clients, prospects and other priority audiences.
They will bring a creator mindset to the marketing team: someone who sees a great story and immediately starts thinking about how to capture it, package it and get it in front of the right people.
They will also help us become smarter about how we use paid social, performance data and AI to ensure our best content reaches the right audiences around the world and drives meaningful engagement and action.
Compensation
The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:
Equal Opportunity: We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
North America non-remote employees are required to come into the office 3 days a week.
