Senior Strategic Marketing Manager | East Coast | Remote

The Opportunity:

We’re looking for a Senior Strategic Marketing Manager to support our global Majors segment, some of our largest customers, with significant opportunity to grow with Grafana.

This person will work alongside the Majors team and cross-functional partners to understand what each customer needs, where the growth opportunities are, and where marketing can make a difference. That could mean expanding relationships, increasing adoption, reaching new teams, creating executive engagement, or building something specific for an account.

This is a senior individual contributor role and a new motion for us. We need someone who can help define what great account marketing looks like for Majors, while working closely with Regional Marketing and teams across Grafana to bring it to life.

What you'll be doing:

• Partner with the Majors team to understand account goals, growth opportunities, product adoption, key relationships, and whitespace.
• Build account marketing plans tied directly to the account strategy and what the team is trying to accomplish.
• Work across Regional Marketing, Events, Customer Marketing, Product Marketing, Partner Marketing, Demand Gen, and other teams to understand what programs and resources already exist that can support Majors customers. Start by connecting customers to the right existing opportunities, then build something new when there is a clear need or gap.
• Participate in account planning and EBRs where marketing can add value.
• Build high-touch programs based on what the customer needs, including executive engagement, workshops, customer celebrations, peer connections, advocacy, and personalized experiences.
• Help account teams build deeper relationships across executives, technical leaders, champions, users, teams, and geographies.
• Bring together the right teams and resources across Grafana to support the account. You won’t execute everything yourself, but you’ll make sure the right things happen.
• Measure what matters at the account level: Are we reaching new people? Deepening relationships? Increasing adoption? Helping move opportunities forward?
• Identify what works and turn those learnings into repeatable plays we can use more broadly.

What makes you a Great Fit:

• 7+ years of B2B marketing experience, ideally in enterprise account marketing, ABM, customer marketing, or a similar role.
• Experience working with large, complex enterprise customers and supporting growth within existing accounts.
• Strong Sales partnership. You know how to work alongside an account team, understand what they’re trying to accomplish, and bring a marketing point of view rather than simply taking requests.
• Experience with 1:1 or highly targeted account marketing and working across multiple teams, personas, and geographies within an account.
• Global experience and comfort working across regions and distributed teams.
• Strong tool proficiency and active use of AI. You’re using AI for more than personal productivity. You’re looking for ways to rethink workflows, uncover insights, make better recommendations, and scale what works, while applying your own judgment.
• You’re curious, accountable, adaptable, resilient, and self-motivated. You’re comfortable figuring things out without waiting for a perfect playbook.
• You know how to prioritize. Not every account or request needs the same level of investment, and you can focus your time where marketing can have the greatest impact.

What success looks like at:

Success isn’t measured by how many programs you run. It’s whether marketing is helping our Majors customers get more value from Grafana and helping our account teams grow those relationships.
We should see deeper engagement across our customers, stronger executive and technical relationships, increased adoption, new teams and use cases, and marketing helping move meaningful opportunities forward.
Just as important, we should have a strong working model across Majors, Regional Marketing, and our cross-functional teams, with clear ownership and little duplication.
Over time, we should be able to point to what works, why it works, and turn those learnings into account marketing plays we can scale beyond Majors.

Compensation & Rewards:

In the US, the OTE (On-Target Earnings) compensation range for this role is  $160,000 - $195,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.