About the company:
Betterhalf is on a mission to help Indians find their match with single click matching. With 1M users and a presence in every city in India, our reach is expansive — and we’re rapidly growing (50% quarter over quarter).
By mid next year, we'd like to become India's 3rd largest matrimony player and make our path to No.1. There’s never been a more exciting time to be at Betterhalf.
Company funding:
Betterhalf.ai has successfully raised a $5M Pre-Series A round and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah and Nobroker founders. Betterhalf is expected to do Series A in 6 months.
Overview of your role
We are looking for a Growth leader to own and accelerate our efforts around building the best-in-class Growth engine to acquire, engage and retain users on the Betterhalf platform. The objective is to build the overall strategy, set up processes to manage the CAC and lifecycle of the customer and help unlock the multiple growth teams across Acquisition, Activation, Engagement, Data & Analytics, and Growth R&D.
The role involves working closely with cross-functional teams and driving overall performance of the teams by applying growth principles - including experimentation, data-driven optimisation, and customer-centric product experiences.
Who are we looking for?
Someone who has an insatiable desire to increase the user base by experimenting with various common and uncommon hacks. Someone who is always focused on growth, growth and growth. In addition to being extremely curious and eager to learn, if you are also obsessed with metrics and scalability, you are highly analytical and believe in problem solving using technology first - you are exactly who we’re looking for. Speaking in terms of experience, we are looking for someone with experience in scaling a customer product to 10x growth.
Your growth:
You’ll experience Series A, B in 24-months and become integrated as an AVP - Growth in 12-months
You’ll see a 100-people team becoming a 200-people and will grab the rarest opportunity to be in the room where the company’s decisions are planned with founders and business leaders.
Responsibilities and Functions:
You will be responsible for driving product-led growth.
You will own the roadmap, strategy and product growth features/ experiments to drive 10X growth. In order to do this, you will have to continuously measure your KPIs and improvise based on strategic data-driven decisions.
While taking strategic data-driven decisions you will be doing a lot of AB testing experiments based on qualitative user research and consumer psyche.
You should have a thorough understanding of the customer psyche and detailed insights about why customers use our product. (e.g., Why do they use the product? What are their problems? What are their inhibitions to join our platform?)
You will be figuring out efficient low cost acquisition channels and experimenting around them.
You should have good knowledge about referral marketing and being able to create viral growth.
You should follow the best practices for engaging customers, and retaining them for the long term.
What are we looking for?
Min. 3-5 years of experience in user growth for a high-growth consumer app startup
Shipped product features on mobile app or web app, managed sprint cycle and delivered key product growth metrics
Ability to turn complex data and insights into easily understood data stories
Having a growth mindset and someone who is comfortable in a cross-functional environment and ready to work on challenging problems and deal with ambiguity
Proficiency with data and attribution tools, deep analytics, performance monitoring and product research methodologies
Experienced in driving growth through experimentation and analysis
Self-driven with a high degree of ownership and have strong business acumen, excellent communication skills, and planning/project management skills
Ability to operate under tight deadlines while maintaining multiple projects.
Relevant experience in content marketing, SEO and ASO for driving traffic on the web/app product
Previous experience with product management is a bonus.
Preferred Experience:
4-6 years of product-driven growth in B2C company.
5-10L monthly app/ web signups / users with no ads
*Please do not apply if you think ads are required for growth
Compensation:
Fixed CTC: INR 25-35L
Stocks: INR 50L-1 Crore
Additional perks and incentives
If you are looking to build and contribute to the mission of building the next generation matrimony super app for urban Indians, please reach out. We're super thrilled to partner and make you succeed.
*Please do not apply if you think ads are required for growth
Visa sponsorship is offered for this role.
