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California, United States
Remote only
Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale.
Marketing at Step runs on data. Every acquisition channel, lifecycle campaign, rewards drop, and measurement decision depends on clean, connected, well-modeled data flowing between our product, our warehouse, and a dozen marketing platforms. Today, much of that work lands on engineering. We're hiring a Director, Marketing Technology, to own it end-to-end.
This is a deeply technical, hands-on role for someone with a software or data engineering background who wants to apply that skill set to growth. You'll be the architect and operator of Step's marketing technology stack: owning our ad channel and attribution integrations, managing our vendor ecosystem (Segment, AppsFlyer, Braze, Funnel, and others), building the data models and analytical tooling the marketing team runs on, and shipping the monthly rewards and offers that drive engagement. You'll act as the bridge between Marketing, Product, and Engineering, taking on the technical work that currently pulls engineers away from the core product, and raising the bar on what marketing can measure, automate, and personalize.
You'll start as a hands-on individual contributor with the opportunity to build and lead a marketing technology team as the function scales.
Search is changing, and the next generation turns to ChatGPT, Claude, or Gemini before they Google. Organic discovery across traditional search and AI platforms is one of Step's biggest priorities, and this role owns it end-to-end.
As our SEO & LLM Content Manager on the Marketing team, you'll be both strategist and builder. You'll own the Money 101 blog and its daily publishing engine; writing content yourself and orchestrating freelancers and AI-assisted workflows to scale output without sacrificing quality. You'll drive SEO/AEO/GEO across step.com, build our authority through backlinks and digital PR, and make Step the answer when millions of people ask a search engine, or AI, how to build credit, open a first bank account, or what the best banking platform is. You'll also bring search discipline to our social channels, especially YouTube, turning video into a durable organic acquisition engine.
In your first year, success looks like: a consistent daily publishing cadence on Money 101, measurable growth in organic traffic and AI-platform citations, a technical foundation on step.com that search engines and LLMs can fully crawl and understand, and a YouTube presence optimized to rank in both video and traditional search.
Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings
Reports to: Chief Marketing Officer
Education: Bachelor's degree or an equivalent combination of education, training, and experience
We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.
We stand for the side hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.
Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had — and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.
Step is a remote-first company building banking for the next generation. We offer competitive compensation and stock options, generous medical, dental, vision, and company-paid life insurance, a 401k plan with Safe Harbor company matching, a flexible vacation policy and paid company holidays, 12 weeks paid parental leave with flexible return to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!
Step is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.
Step is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and interview process. If you need an accommodation, please let us know at people@step.com and we'll work with you to provide appropriate support.
