SEO/GEO Consultant

Accountabilities:

Conduct comprehensive technical SEO and GEO audits to identify opportunities to improve website crawling, indexing, rendering, machine readability, and organic search performance.
Perform detailed content audits and develop optimization strategies to improve existing content, strengthen topical relevance, and increase visibility across search engines and AI-powered platforms.
Lead keyword and entity research, search intent analysis, competitor assessments, and content mapping initiatives to identify growth opportunities for business-critical pages.
Monitor website performance using Google Search Console, Google Analytics 4, and other first- and third-party tools, producing reports that highlight trends, technical issues, and actionable recommendations.
Develop data-driven improvement plans by combining quantitative performance metrics with qualitative insights, prioritizing initiatives according to their potential business impact.
Collaborate with developers, strategists, designers, copywriters, webmasters, project managers, and other digital marketing specialists to implement SEO/GEO best practices across websites and digital campaigns.
Support website migrations, replatforming projects, and major website updates, ensuring technical SEO requirements are maintained throughout implementation.
Apply advanced SEO principles, including site architecture, PageRank, E-E-A-T, YMYL guidelines, backlink analysis, digital PR, multilingual SEO, and multiregional optimization.
Develop and implement GEO approaches that improve content discoverability and accessibility for large language models, including entity optimization, content structuring, extraction readiness, and machine readability.
Stay informed about search engine algorithm updates, evolving AI search capabilities, LLM developments, and emerging industry practices to maintain effective and competitive optimization strategies.
Manage client relationships and deliver a high standard of consulting services, communicating technical and strategic recommendations clearly to stakeholders at different organizational levels, including senior executives.
Contribute to pre-sales activities by collaborating with account and delivery leaders to define service offerings, scope engagements, identify project requirements, and assemble appropriate teams.
Prepare and deliver compelling client presentations tailored to specific audiences, translating complex technical concepts into clear business value and actionable next steps.
Support practice-level initiatives, contribute to thought leadership, participate in training sessions, and share knowledge with colleagues and clients to strengthen SEO/GEO capabilities.
Work within an Agile environment, balancing delivery commitments, team collaboration, project objectives, and client satisfaction.
Requirements:
At least 5 years of relevant experience in SEO, with a strong technical SEO background; experience in a digital agency or consulting environment is highly desirable.
At least 2 years of experience in a senior, lead, managerial, or ownership-level position, demonstrating the ability to lead initiatives and influence strategic decisions.
Proven experience managing engagements involving teams of at least five full-time employees, coordinating delivery, and collaborating across multiple disciplines.
Demonstrated ability to present and explain technical and non-technical concepts, recommendations, and business cases to clients, stakeholders, and senior decision-makers.
Advanced proficiency with Google Search Console and a solid working knowledge of Google Analytics 4 for diagnosing search performance issues, understanding user behavior, and measuring results.
Strong understanding of technical SEO, including crawling, indexing, rendering, website architecture, PageRank, site migrations, and search engine accessibility.
Good command of keyword research, search intent analysis, entity research and mapping, competitor analysis, content audits, and on-page optimization.
Familiarity with content quality and authority principles, including E-E-A-T, YMYL, topical maps, content clusters, WDF-IDF, natural language processing (NLP), sentiment analysis, entity density, passage-level self-containment, and affirmative polarity.
Understanding of off-page SEO fundamentals, including domain authority concepts, backlink analysis, link-building strategies, and digital PR.
Strong knowledge of multilingual and multiregional SEO strategies, with the ability to support websites targeting different languages, markets, and audiences.
Practical understanding of Generative Engine Optimization (GEO), including AI-driven search behavior, LLM extraction pipelines, entity-based optimization, and machine-readable content structures.
Familiarity with the broader digital marketing ecosystem, including paid search and media, search engine advertising (SEA), conversion rate optimization (CRO), UX/UI, social media, and marketing automation.
Strong analytical, problem-solving, and communication skills, with the ability to translate complex data into clear, prioritized recommendations.
Excellent stakeholder management and client consulting skills, with a proactive, collaborative mindset and a strong focus on service quality.
Ability to work effectively in an international, cross-functional environment and adapt to Agile project delivery practices.
English proficiency at B2 level or above, with the ability to communicate confidently in writing and verbally.
Nice to have:
Knowledge of Local SEO principles and their application to regional and location-based search visibility.
Relevant SEO, digital marketing, analytics, or related industry certifications.
Benefits:
International projects: Contribute to challenging digital initiatives for prominent global brands across diverse industries.
Global collaboration: Work alongside highly skilled, diverse colleagues and specialists from international teams.
Healthcare benefits: Access healthcare-related benefits, subject to the applicable employment location and arrangements.
Financial programs: Benefit from employee financial programs designed to support financial well-being.
Paid time off: Access paid leave and sick leave in accordance with applicable policies and local regulations.
Learning and development: Take advantage of upskilling and reskilling opportunities, professional certification courses, and continuous learning resources.
Extensive learning library: Enjoy unlimited access to LinkedIn Learning, including more than 22,000 courses.
Global career opportunities: Explore opportunities for professional growth and career development across international teams and projects.
Community involvement: Participate in volunteering initiatives and activities that support local communities.
Employee groups: Connect with colleagues through employee-led groups that encourage collaboration, inclusion, and shared interests.
Recognized workplace culture: Join an organization whose workplace culture has received recognition from platforms and publications such as Glassdoor, Newsweek, and LinkedIn.