This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an SEO Lead based in India.
As an SEO Lead, you will take ownership of the end-to-end organic growth strategy, helping a rapidly growing AI technology business strengthen its visibility across traditional search engines and emerging AI-powered platforms. You will lead technical SEO, content optimization, programmatic SEO, authority building, and Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Your mission will be to increase organic traffic, improve search rankings, and ensure the brand is discovered, referenced, and recommended by platforms such as Google, ChatGPT, Perplexity, and Gemini. Working closely with engineering, product, design, and content teams, you will turn search opportunities into measurable business growth. You will also drive experimentation, analyze performance, and continuously adapt strategies to evolving search technologies. This is an exciting opportunity to shape organic acquisition for innovative AI-powered creative products in a fast-paced, ambitious, and data-driven environment.
Accountabilities:
- Own and execute the overall SEO, AEO, and GEO strategies across websites and international markets, aligning organic growth initiatives with business objectives.
- Develop strategies to increase brand visibility and secure citations and recommendations across AI-powered answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
- Lead technical SEO initiatives for large-scale Next.js websites, covering crawlability, indexation, site architecture, Core Web Vitals, structured data, schema implementation, and JavaScript rendering.
- Plan, develop, and scale programmatic SEO strategies by creating optimized page templates for tools, use cases, creative styles, and comparison pages while maintaining content quality and avoiding duplication.
- Build comprehensive keyword research and topic strategies based on search intent, user behavior, and opportunities across image, video, and AI-powered creative tools.
- Lead content strategy and develop detailed content briefs, collaborating with writers to produce high-quality content that improves rankings, attracts relevant audiences, and drives conversions.
- Strengthen domain authority through strategic digital PR campaigns, partnerships, and high-quality link-building initiatives.
- Manage international SEO strategies, including hreflang implementation, localization, and market-specific keyword optimization.
- Establish and maintain SEO performance tracking and reporting using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and AI visibility monitoring tools.
- Measure the impact of organic search initiatives on business performance, connecting traffic growth and search visibility to user signups, conversions, and revenue.
- Collaborate closely with engineering teams to prioritize and implement technical SEO improvements, resolve website issues, and launch new optimized page types.
- Design and execute SEO experiments, analyze results, and communicate actionable insights and recommendations to relevant stakeholders.
- Monitor search engine algorithm updates, industry developments, and changes in AI search behavior to continuously refine organic growth strategies.
- Identify opportunities to leverage AI tools and automation to improve SEO workflows, research efficiency, and content optimization.
Requirements:
- At least 3–5 years of hands-on SEO experience, preferably within SaaS, consumer technology, or AI-focused businesses.
- Demonstrated track record of successfully growing organic traffic, improving search visibility, and generating measurable increases in user signups, supported by concrete performance results.
- Strong technical SEO expertise, with practical experience optimizing JavaScript-based websites and working with frameworks such as Next.js.
- Proven hands-on experience developing and implementing programmatic SEO strategies at scale.
- Practical understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including how AI platforms identify, evaluate, and select sources for citations.
- Advanced proficiency in SEO analytics and research tools, including Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, Screaming Frog, or equivalent platforms.
- Experience with link-building strategies, digital PR, backlink analysis, and domain authority development.
- Strong understanding of keyword research, search intent, content optimization, technical SEO, and organic conversion strategies.
- Experience with international and multilingual SEO, including localization strategies and hreflang implementation, is considered an advantage.
- Basic knowledge of App Store Optimization (ASO) is a plus.
- Familiarity with AI-powered tools, automation platforms, and emerging technologies to streamline SEO processes is desirable.
- Strong analytical and problem-solving skills, with the ability to interpret performance data and translate insights into effective strategies.
- Excellent communication and collaboration skills, with the confidence to influence priorities and work effectively with engineering, product, design, and content teams.
- Proactive, adaptable, and results-oriented mindset, with the ability to thrive in a fast-paced environment and respond to changes in the search landscape.
- Strong curiosity about artificial intelligence, digital creativity, and emerging search technologies.
Benefits:
- Fully remote working arrangement based in India.
- Competitive compensation and benefits package.
- Opportunity to work on innovative generative AI products shaping the future of digital creativity.
- High-impact role with ownership of the company's global organic growth and search visibility strategy.
- Exposure to cutting-edge AI search technologies, including generative search and AI-powered answer engines.
- Opportunity to experiment with advanced SEO, AEO, GEO, and programmatic growth strategies.
- Collaboration with a talented, ambitious, and multidisciplinary international team.
- Fast-paced and innovation-driven working environment that encourages initiative and data-driven decision-making.
- Strong focus on continuous learning, professional development, and career progression.
- Freedom to experiment, introduce new ideas, and directly influence business growth and marketing strategy.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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