SEO Marketing Associate

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking an SEO Marketing Associate to drive organic growth for FanDuel’s sportsbook, casino and marketing websites. In this role, you will lead search engine optimization to grow organic traffic and acquisition, while building a growing focus on generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. You will collaborate closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines, LLM platforms.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Lead SEO strategy for FanDuel’s websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports casino
• Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities
• Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication
• Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals
• Audit and improve on-page and technical SEO elements (meta tags, headers, internal linking, crawlability, page speed, etc.)
• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides
• Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions
• Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities
• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, translating data into clear recommendations
• Stay on top of search, & AI algorithm updates and evolving platform behavior
• Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products

THE STATS 
What we’re looking for in our teammate

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations
• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them
• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
• Strong written and verbal communication skills, particularly in cross-functional or editorial environments
• Strong organizational and project management skills
• Ability to synthesize SEO, GEO, & AEO insights into actionable strategies
• Passion for digital media, sports, iGaming, and prediction markets

Preferred Qualifications

• Experience in fast-paced editorial, newsroom, or sports media environments
• Hands-on experience optimizing for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic
• Experience with app store analytics tools or running ASO experiments on app store listings
• Knowledge of HTML, CSS, JavaScript, and structured data markup (Schema.org, JSON-LD)
• Understanding of conversion rate optimization and A/B testing frameworks
• Familiarity with Jira, Trello, Asana, or other project management tools
• Knowledge of sports betting, online casino games (slots, table games, live dealer, etc.), or prediction market products, or experience in the sports/gaming industry
• Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets
  
  

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid