SEO Strategist (Consultant)
About the Role
House Buyers of America is a national cash-home-buying company that has been in business since 2001. We are currently recovering from a significant algorithmic Google penalty and are looking for an experienced, director-level SEO consultant to lead our recovery efforts and own our ongoing SEO strategy.
This is a freelance contract role — not a full-time position, and there is no path to full-time employment. We are looking for someone who is already operating as a full-time independent consultant and is comfortable in the freelance/consulting world. The engagement begins with a 3-month trial period, during which your performance will be evaluated against predetermined metrics. With demonstrated success, this role continues long-term.
This is not a hands-on execution role. You will be the strategic lead — auditing, prioritizing, directing, and managing a small team of freelancers (Dev, Junior SEO, and Content). The rare exception is a highly complex technical task that only you can define and initiate before handing off clearly to a team member.
What You'll Do
- Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days
- Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it
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Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving
- Join two calls per month with our CEO, which require advance reporting and completion of a meeting document
- Join two calls per month with the SEO team to coordinate and align priorities
- Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability
- Review finished work before it is deployed to the live site
- Participate in occasional ad hoc calls as needed
- Submit a monthly invoice listing each task completed, the date it was performed, and the time committed
What We're Looking For
Experience:
- Proven track record recovering sites from Google algorithmic penalties — we want specific case studies with before/after data and supporting screenshots from GSC or GA4
- Experience with national-scope sites, including sites with large numbers of templated, location-specific pages
- Familiarity with the We Buy Houses, cash home buying, or similar real estate transaction space is a strong plus
- Minimum one year operating as a full-time independent consultant
Technical:
You don't need to be a senior developer, but you need to be someone who has routinely worked with, troubleshot, and feels comfortable quickly diagnosing issues in the following and handing off well-defined tasks to a team member:
- WordPress (custom builds with lots of custom features and plugins)
- Elementor
- Kinsta
- Cloudflare
- RankMath
- Google Tag Manager
- Plugin conflicts, code-level troubleshooting
Management & Communication:
- Comfortable managing freelancers via Asana with clear, spec-level task definitions
- Highly communicative — able to respond to questions and concerns quickly, check in with the team proactively, and avoid becoming a bottleneck
- Experienced running structured reporting and presenting findings to a CEO-level stakeholder
The Hiring Process
- Application with written screening questions (below)
- Initial interview
- Paid 2-hour site audit — you will deliver a top-3 priority task list based on your findings
- Final interview to present and defend the audit results
Why we are a great place to work:
- Our company is FULLY REMOTE!
- Our awesome company culture includes: competitive pay great benefits, great people, casual dress, team events, work hard/ play hard environment!
- Revenue increased 67% year over year Jan-Nov 2025
- Acquisitions increased 71% year over year Jan-Nov 2025
- Dispositions increased 70% year over year Jan-Nov 2025
- We’re continuing our nationwide expansion. Over the last year we’ve expanded to 44 states and Washington DC!
House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Tyson's Corner, VA. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.
House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age. www.HouseBuyersOfAmerica.com
