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Greater London, England, United Kingdom
Hybrid
Not Available
Role overview
This is a 12-month Fixed Term Contract for ‘Marketing Manager – Content, Sky Media’. Sky Media is the advertising sales arm of Sky, and the Marketing team is responsible for setting and delivering Sky Media's marketing strategy across the advertising industry.
As ‘Marketing Manager – Content’, your role is to be the ‘in-house journalist’ and own Sky Media's editorial voice. You will turn audience data, effectiveness evidence and market understanding from key stakeholders into thought leadership, insight reports, case studies, narratives and other long form written content that is used to promote Sky Media and its offering across the advertising industry. You will work in close partnership with Marketing Program Managers who will set strategy and requirements for multiple marketing plans and you will ensure content required within that activity is delivered in a timely, efficient and engaging way that delivers on clearly set objectives.
The role requires someone who is comfortable talking about industry issues in depth with subject matter experts across linear TV, VOD, Digital, Podcast, Streaming and general advertising, and has the ability to turn the conversations into clearly communicated points of view, research reports, case studies and more.
What you'll do:
Editorial strategy and tone of voice
Help deliver the Sky Media editorial strategy through written content.
Establish and enforce tone of voice and editorial standards across all written Marketing content.
Maintain a rolling content plan that serves multiple marketing programs and holds a coherent narrative across each of them.
Content production
Write and edit thought leadership, insight reports, case studies, narratives, award entries, scripts, event content and executive communications as required.
Work with insight and research teams to turn data into narratives.
Commission, brief and edit external writers (PR agency) as required, and hold the standard of what they deliver.
Working in a matrix
Work with multiple Marketing Program Leads, to deliver the content element of their plans.
Work as required with a Digital Manager on distribution, search performance and content performance data that informs content performance.
Work with Creative Directors where written and visual output should be conceived together rather than separately.
Build relationship with external PR agency and work with them to help deliver on their workstreams and spot opportunities as they arise.
Work with a Project Manager to manage capacity, volume and to flag any issues in advance
What you'll bring:
Essential criteria:
Strong editorial and writing experience in a business-to-business, media or journalistic environment, with a portfolio to evidence it.
Media, advertising or adtech sector knowledge.
Exceptional accuracy and self-editing.
Ability to turn data and research into a genuine argument with a point of view.
Experience owning a content plan across multiple audiences and channels.
Desirable skills and experience:
Commissioning and editing experience with external writers or agencies.
Experience of thought leadership or research-led content programmes.
Understanding of search and content performance measurement.
Experience working alongside a PR agency on a shared narrative.
Benefits and perks:
There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:
Free NOW package, including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences
How you’ll work:
We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.
Your office base
Osterley:
Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.
Who we are:
We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.
We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSky on social media.
