Snacks CSL Natural

How you will make history here… 

The Natural Channel Sprouts & KEHE Customer Sales Lead is responsible for leading the development and implementation of business plans across the Sprouts Farmers Market retailer and KEHE distributor in the Natural Channel. Role will manage all Campbell’s Snacks Categories and brands and partner with the KEHE distributor and the Acosta Broker network. Responsibilities include proactively managing, monitoring, evaluating and updating the overall business plan to meet and/or exceed all volume, trade and share objectives, as well as identifying opportunities for distribution growth. The CSL will also be responsible for implementing Natural Channel and brand strategies and tactics with customers by working closely with key external decision makers, broker partners, and internal partners.   

What you will do… 

• Deliver annual operating plan for sales, profit and trade management for Sprouts Farmers Market and KEHE distributor  

• Proactively monitor and update the customers overall business plan, including managing trade budgets, spending and volume to achieve all sales objectives versus plan via e4 tool. 

• Initiate ideas with input from the Broker partner and leverage Sales Planning, Supply Chain, Marketing and the brand teams to commercialize Natural Channel solutions for all delivery options 

• Manage, communicate and monitor performance of the KEHE distributor  

• Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.  Leverage team-dedicated Insight and Category Management resources appropriately.  

• Conduct post event analysis to evaluate promotional volume, consumption and spending results versus plan then leverage findings to maximize future opportunities. 

• Understand Campbell's brand strategies and tactics to successfully implement them, working closely with customer's key decision makers and leveraging customer specific data to drive solutions.  

• Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes.  Proactively call out potential risks or threats to monthly forecasts. 

• Sell-in new items to customers and work with key customer personnel to achieve optimal distribution. 

• Attend key customer trade shows to present Campbell’s products for distribution partnering with the broker.  

• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.  

• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.  

• Identify profitable opportunities to grow incremental volume.  

• Manage trade funding in accordance with company standards.  

What you bring to the table… (Must have) 

• Minimum education required: Bachelor’s degree  

• Years of relevant experience: 5-7+ years sales experience (2 years with Natural Channel customers preferred) 

• Experience with e4 or comparable trade demand planning system 

• Financial acumen and trade fund management experience 

• Strong organization, analytic and verbal & written communication skills 

• Must possess excellent problem-solving skills 

• Strong analytical thinking and analysis capability 

• Ability to pull/use syndicated data (IRI/Nielsen) 

• Ability to penetrate and conduct meetings at high levels, negotiate, and sell 

• Strong interpersonal and influencing skills 

• Ability to balance and prioritize requests from multiple stakeholders 

• Quick learner, self-directed, and detail oriented 

• Must be flexible, agile, & adaptable and have an entrepreneurial mindset 

It would be great if you have… (nice to have) 

• Natural Channel and Broker Management experience  

• Direct or Distributor experience preferred 

• Category and Brand Knowledge preferred 

• Knowledge of Supply chain operations preferred 

• P&L management experience preferred 

 
This role is remote.  Preferred location is Phoenix, with 10-20% travel.  

Who you will work with….  

Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Service, Omni Commerce, etc.) as well as with World Headquarter personnel (e.g., Customer Strategy, Brand Management, Supply Chain, etc.).  

Job Complexity 

• Own customer sales and execution across the KEHE distributor network   

• Drive distribution growth, shelf presence, and in‑stock performance at Sprouts Farmers Market. 

• Lead execution in space‑constrained retail environments, prioritizing brand blocking, off‑shelf visibility, and points‑of‑interruption to maximize conversion. 

• Develop and execute promotional and pack strategies (single price point, must‑buy, bundles, caddies) that balance retailer margin needs with shopper value perception. 

• Navigate channel and price architecture complexity, ensuring Natural Channel strategies remain competitive while minimizing internal channel conflict. 

• Partner cross‑functionally with Marketing, Category, Supply Chain, and Field Sales to deliver repeatable execution standards across thousands of doors. 

• Monitor competitive activity at the local level and rapidly adapt selling and merchandising tactics to protect share in high‑velocity environments. 

• Serve as the voice of Retailers and Distributors in territory, elevating operational realities, execution barriers, and growth opportunities to internal stakeholders. 

What Success Looks Like… 

• Increased distribution, visibility, and reorder consistency across Sprouts Farmers Markets. 

• Simplified execution in a complex market through focused SKUs, clear merchandising standards, and scalable playbooks. 

• Strong retailer relationships built on speed, reliability, and relevance in a fast-moving environment.