Want to know if this job is worth applying to?
Toronto, Ontario, Canada
Onsite
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Why This Role Matters
Social media generates massive amounts of data – but data only matters if it leads to better decisions. We need someone who can turn that data into clear insights that help our social team and brand partners understand what's working, what's not, and what to do next.
As our Social Media Analytics Manager, you'll be the go-to expert for measurement across our social channels. You'll build the dashboards and frameworks that make performance visible, translate complex data into recommendations people can actually act on, and help both our internal team and brand marketing partners get smarter about how they use analytics.
This is a hands-on role with strategic impact. You'll do the work and shape how we think about measurement.
What You'll Do
Analyze social performance across platforms and turn findings into clear, actionable recommendations for content, community, and strategy teams
Build and maintain dashboards and reporting systems that make it easy to see what's working and optimize in real time
Define and evolve the KPIs that actually matter – moving beyond vanity metrics to measure engagement quality, sentiment, and business impact
Partner with brand marketing clients and internal social teams to help them understand the data and use it to make better decisions
Identify trends, opportunities, and risks by analyzing our performance alongside competitor and industry benchmarks
Create standardized measurement frameworks and processes that can scale across multiple brands and platforms
Work with social listening and analytics tools (like Sprout Social) to pull insights and automate reporting where possible
Educate stakeholders on analytics best practices – helping people ask better questions and interpret data more effectively
What You Bring
4–6+ years of experience in social media analytics, digital analytics, or marketing measurement
Strong working knowledge of social platforms (organic and paid) and how to measure performance across them
Hands-on experience with social analytics tools like Sprout Social, native platform analytics, or similar
Proven ability to turn data into stories and recommendations that non-analysts can understand and use
Experience building dashboards or reports that people actually rely on to make decisions
Comfortable working across teams – you can translate between creative, strategy, and data people
Strong analytical and problem-solving skills; you're naturally curious and love digging into the "why"
Excellent communication skills – you can present insights clearly whether it's in a deck, an email, or a conversation
Post-secondary education in marketing, analytics, business, or related field
Nice to Have
Experience with data visualization tools like Tableau or Power BI
Familiarity with retail, CPG, or multi-brand environments
Experience integrating social data with other marketing data sources
Background in developing measurement frameworks or standardizing reporting processes
What Success Looks Like
In your first year, you'll:
Build measurement frameworks and processes that give the social team better insights and help drive stronger performance
Turn complex data into recommendations that teams act on – not just reports that sit in inboxes
Raise the analytics IQ across the social team and with brand partners through education and collaboration
We are passionate about pay transparency and are happy to disclose that the pay rate for this position is $42/hour. As all our contractors are paid an hourly rate rather than a fixed salary, kindly note that in the case of any discrepancy between this hourly pay rate and the posted annual salary range below, the hourly pay rate will be upheld. Candidates are welcome to ask questions about compensation during their interviews.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
#EN
#SS #COMMU #ON