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Purpose:
Responsible for leading and advancing Athene’s retail-focused social media strategy, with ownership over social programs that support Retail Marketing initiatives. This role handles day-to-day execution while guiding strategic direction, cross-functional alignment and continuous optimization of Athene’s retail social footprint.
Accountabilities:
Accountabilities: Campaign Leadership
- Own and lead the integration of social media into retail marketing campaigns, product initiatives and promotional programs, in partnership with the Social Strategy Lead to ensure enterprise-wide consistency.
- Manage the end-to-end development of social promotion plans, including content strategy, asset creation oversight, activation timelines and performance reporting.
- Partner with Retail Marketing leaders to ensure social deliverables reinforce go-to-market strategy, product positioning and advisor engagement goals.
- Collaborate with the Social Strategy Lead to ensure retail social programs align with Athene’s holistic social strategy, governance standards, and brand voice.
- Lead the growth and maturity of Athene’s social selling program, overseeing content strategy, adoption initiatives, platform administration and measurement.
- Create and manage frameworks to help Sales team members integrate social media into their relationship-building and prospecting efforts.
- Provide advanced training, best practices, and strategic guidance to Sales leaders and internal experts to expand program impact.
- Lead social coverage for retail-focused events and conferences, including on-site coordination and content execution.
Content Strategy, Development & Governance
- Own the Retail social content roadmap, ensuring consistency of voice, messaging and brand standards across posts and campaigns, in alignment with holistic social strategy set by the Social Strategy Lead.
- Lead content creation and optimization across LinkedIn, Facebook, YouTube and other relevant platforms, ensuring alignment with advisor audience needs and business objectives.
- Manage KPIs, reporting, and performance storytelling in partnership with Integrated Marketing to assess effectiveness and recommend continuous improvements.
- Guide adoption of emerging formats, platform innovations and industry trends that advance Athene’s presence and engagement.
- Maintain close partnership with the Social Strategy Lead to ensure governance, compliance, and best practices are embedded throughout retail social programs.
- Manage dashboards, insight reports and executive summaries that guide retail social strategy, content themes and Sales enablement efforts.
- Translate insights into actionable recommendations to inform content planning, targeting, promotional opportunities and campaign adjustments.
- Maintain a forward-looking approach to ensure Athene remains a leader in social engagement within the retirement services and annuity marketplace.
Qualifications and Experience:
- 5+ years of relevant experience in marketing, communications, digital marketing, social media, or relevant experience, preferred. Including demonstrated ownership of digital and social media programs.
- Proven experience developing and executing social media strategies across LinkedIn, Facebook, and emerging platforms, with the ability to use social listening, audience insights, and performance data to inform strategy and continuously improve results.
- Strong experience partnering with Sales, field-facing teams, or advisor-focused organizations; financial services or insurance industry experience preferred.
- Exceptional written and verbal communication skills, with the ability to translate complex concepts into compelling, audience-focused content and influence cross-functional partners.
- Strong critical thinking, creativity, project management, and adaptability, with a bias for action and the ability to independently manage multiple priorities; demonstrated AI fluency and curiosity about using emerging technology to improve content, insights, and marketing effectiveness.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
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