Social Media & Content Creator

Why this role is exciting

At Vay, we’re rethinking how people access and use cars. Our Remote Driving technology allows customers to have a rental vehicle remotely delivered to them, drive it themselves, and have it picked up when they’re done.

That’s the story you’ll tell. As our Social Media & Content Creator, you’ll be the face and voice of Vay on social, turning curiosity about remote driving into app installs and rides. We’ve passed 100K trips and we’re growing fast, so your work will reach a lot of people.

You’ll own Instagram, TikTok, YouTube/Shorts, and X from start to finish. You’ll set the strategy and content calendar, shape our voice and look, and make the content yourself: shooting, designing, writing, and posting. That includes time on the ground with our fleet in Las Vegas.

This is a rare mix of strategist, designer, and creator in one seat. You’ll have real ownership and a clear line from your work to company growth.

If you can lead the vision and also make the thing yourself, we want to meet you.

What you’ll be driving

You’ll be the dedicated owner of Vay’s social and content strategy, combining creative direction with hands-on production:

• Social strategy & direction: Own the social strategy, channel mix, and content calendar across Instagram, TikTok, and YouTube/Shorts; define our voice and positioning; set growth targets for reach, engagement, and install/ride referrals.
• Graphic design & motion: Produce on-brand graphics, motion, and templates for social, campaigns, and the app store, maintaining a consistent visual identity across everything we publish.
• Content creation: Plan, shoot, and edit short-form video and photography — including on-site with the fleet in Las Vegas — and write copy that turns the remote-driving story into clear, engaging content.
• Creative enablement & video production: Raise the creative-quality bar across the company, support video production for other teams, and enable content for additional platforms such as LinkedIn and X by partnering with the teams that own them.
• Community management: Monitor, manage, and respond to social inboxes and comments daily.
• Measurement & iteration: Track performance, report on organic acquisition impact, and double down on the formats that work.

This might be a great fit, if

You're a hands-on creative who can set strategy and ship the work themselves:

• 3+ years of relevant experience in social media and content creation, spanning both video and static formats.
• Proven ability to plan, shoot, and edit short-form video and photography for social.
• Strong design skills producing on-brand graphics, motion, and templates (portfolio required).
• Experience owning social strategy, channel mix, and a content calendar across Instagram, TikTok, and YouTube/Shorts.
• Ability to translate complex or technical concepts into clear, engaging copy.
• Comfortable raising the creative bar and supporting other teams’ video and content, not just producing your own.
• Comfortable owning daily social inbox and comment engagement.
• A measurement mindset — you track reach and engagement and tie content back to acquisition impact.

Nice to have

• Experience marketing a category-defining, trust-sensitive product (mobility, AV, hardware, or similar).
• A track record of growing an organic following from an early stage.
• Comfortable being on camera and directing shoots on-site with a fleet.

Why choose Vay

💪A global team of smart, motivated people from 30+ countries who love tackling hard problems and turning bold ideas into reality.

🌍 Huge scope for impact in a fast paced environment

💰 EIP stock options: A stake in Vay’s future - not just a salary.

🌴 Unlimited Paid Vacation Days

🎫 401(k) programme

🏥 Health, Dental & Vision Insurance 

🚗 All Vay team members receive 30% off their Vay rides

🏋️‍♂️ Wellness Hub free gym access & wellness app subscriptions

🛍️ Exclusive external discounts

✈️ Relocation financial assistance when relocating to Las Vegas 

🎊 Regular team events throughout the year