Social Media Coordinator

Job Description:

Position Title: Social Media Coordinator

Reports to: Head of Social Media & Direct Marketing

FLSA Classification: Non-Exempt 

Location: Bentonville, Arkansas (On-site)

About Crystal Bridges & The Momentary:

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. You belong here: make the most of this moment.

Position Summary:

As a valued member of the Brand, Marketing and Communications division, the Social Media Coordinator is a creative and detail-oriented individual who will support the execution of our social media strategy and enhance our brand presence across digital platforms for Crystal Bridges. This role bridges the gap between coordination and management, offering an opportunity to contribute strategically while remaining hands-on with content, planning, execution, and community engagement—ensuring that social media content supports institutional goals, enhances community experience, and reflects the museum’s brand, voice, and mission.

This role is pivotal in driving attendance, promoting exhibitions, programs, and offerings, while also building excitement and engagement through the development and deployment of creative organic social media content.

The Social Media Coordinator will report directly to the Head of Social Media & Direct Marketing and collaborate closely with cross-functional teams to ensure social media best practices, consistent messaging and brand alignment.

Principal Responsibilities:

• Assist in planning and executing social media campaigns that align with institutional objectives and support KPIs
• Create, schedule, and publish engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X).
• Collaborate with creative and digital teams to request and refine visual assets (graphics, video, etc.).
• Support the development and maintenance of the editorial calendar in coordination with the Head of Social Media & Direct Marketing.
• Monitor social media channels for trends, engagement opportunities, brand mentions, and reputational risks.
• Respond to comments and messages, fostering community engagement, and escalating issues when necessary.
• Track and analyze performance metrics, preparing regular reports with actionable insights for internal stakeholders.
• Coordinate with internal teams (e.g., curatorial, content, marketing, and programs) to identify storytelling opportunities and ensure content accuracy.
• Support influencer and ambassador campaigns by maintaining contact lists, coordinating logistics, and tracking deliverables.
• Apply brand voice and tone consistently across platforms; assist in maintaining social media style guides.
• Stay informed on platform updates, emerging tools, and best practices in social media communication.
• Perform other duties and responsibilities as assigned to support evolving organizational needs.

Additional Responsibilities:

• Live Event Coverage: Support real-time social media coverage of live events, exhibitions, and performances by capturing content, posting updates, and engaging with audiences.
• Issues and Crisis Support: Monitor social channels for potential issues and escalate concerns to the Marketing Strategy & Activation Director. Assist in implementing approved responses during crises or sensitive situations.
• Community Management: Actively monitor comments, messages, and mentions across platforms. Respond to inquiries and feedback in a timely, professional manner, and flag recurring themes or concerns.
• Community Engagement and Partnerships: Assist in executing social media initiatives that support institutional programs and community partnerships. Help coordinate content and messaging with internal teams such as Learning & Engagement.
• Influencer Collaboration Support: Help identify and vet potential influencers or content partners. Support outreach, coordination, and tracking of deliverables for influencer campaigns in collaboration with the team leadership
• Content Production: Contribute to the creation of multimedia content, including short-form video, photography, and graphics. Collaborate with design and editorial teams to ensure content aligns with brand voice and visual identity.
• Accessibility in Content: Ensure social media content meets accessibility standards, including the use of alt text, captions, and inclusive language. Stay informed on best practices for accessible digital communication.
• Training and Development: Stay informed on evolving social media trends and tools. Participate in training opportunities and share relevant insights with peers and team members when appropriate.
• Support Virtual Events: On occasion, collaborate with the team to help plan and execute virtual events on social platforms, including setting up live streams, moderating chats, and posting during events.
• Budget Awareness: Maintain awareness of budget considerations for social media activities. Assist with tracking expenses and gathering information for reporting and planning purposes.

Qualifications and Skills:

• Associate or bachelor’s degree from an accredited institution of higher education.
• Minimum of 2 years of relevant experience, or an equivalent combination of education and hands-on work in social media or digital communications.
• Proven ability to use visual storytelling and social listening to create unique and engaging content.
• Digital savvy professional, open to learning a variety of platforms and applications.
• Basic photo editing, video editing, and graphic creation skills.
• Basic knowledge and experience with managing multimedia files and understanding of file specifications (aspect ratio, resolutions, and file formats)
• Highest ethics as they relate to all aspects of institutional practices.
• Professional integrity and ability to handle sensitive issues with discretion.
• Methodical project management and execution skills.
• Ability to interact respectfully, collegially, and professionally.
• Ability and willingness to work weekends and evenings, as required.
• Flexible and adaptable to a fast-paced changing environment and shifting priorities.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: In the work environments described below, position requires utilizing a computer and telephone for prolonged periods of time, verbal and written conversation with others, lifting/carrying (up to 10 lbs.). Must be able to navigate sometimes in crowds and event spaces.
• Work Environment: Work will be performed in an office environment, institutional spaces with some live event attendance required. The noise level in the work environment is usually low to moderate. For live event coverage, the noise level can be high. Some overnight travel may be necessary.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.