Social Media Manager

Role: Social Media Manager

Location: Bournemouth, United Kingdom - part-time

About the role: 

You'll develop and deliver the social media strategy for Client's brands and manage their accounts day to day. You'll create platform-native content, monitor conversations and cultural trends, and use social listening, analytics and audience insight to keep improving results against agreed objectives. You'll work with multiple stakeholders, balance competing priorities and deadlines, and guide colleagues on platform best practice. 

What you will be doing: 

Content

• Develop and deliver the social media strategy for Client's brands, growing online presence and keeping the brands consistent across all relevant channels.
• Manage Client's social accounts, creating and curating content that is native to each platform and follows brand tone, visual identity and content guidelines.
• Write engaging copy for organic posts that turns brand personality into conversation.
• Build and maintain a rolling content calendar, then schedule and publish across Client's accounts.
• Monitor social feeds, conversations and platform trends to find relevant opportunities for the brands to take part, including reactive and time-sensitive content.
• Apply and advocate platform best practice, guiding colleagues so content suits each channel, format and audience.
• Support the development and delivery of influencer, creator and brand ambassador campaigns in line with the strategy.
• Use generative AI and other emerging tools responsibly to support ideation, content development and workflow efficiency.

Reporting and analytics

• Define KPIs and benchmarks, track delivery against annual content and social media KPIs, and prepare regular reports on results, trends, successes, risks and opportunities.
• Analyse performance using platform analytics, social listening and audience insight, and turn findings into clear, actionable recommendations.
• Test and refine content formats, messaging, publishing approaches and engagement activity.
• Work with multiple stakeholders to plan, prioritise and deliver against competing deadlines. 

What you need to be great in this role: 

• A strong understanding of social platforms, audiences, content formats and platform-specific best practice.
• Copywriting skill and the ability to turn brand personality and tone of voice into engaging social content.
• The ability to spot cultural, social and platform trends and turn them into timely, appropriate content.
• Analytical skill, with the ability to interpret performance data and make evidence-based recommendations.
• The ability to manage multiple projects, priorities and deadlines, and to respond quickly and carefully to time-sensitive conversations.
• Experience managing brand social channels in-house or in an agency, including strategy, content calendars, and moving content from planning through to publication and optimisation.
• Experience with social media management and listening tools, and with using analytics and audience insight to improve activity.
• Experience presenting ideas, plans, strategies or performance reports, and developing or applying tone-of-voice and social guidelines.
• Professional proficiency in English.
• Experience in the property sector.
• Experience supporting influencer, creator or brand ambassador activity.
• Experience creating content in Canva.
• Advanced use of Gen AI tools relevant to social content to improve creative output and efficiency.
• Experience designing AI-assisted workflows for yourself and sharing effective AI tool usage with colleagues.
• Agentic thinking for complex, multi-step challenges.
• A strong understanding of AI capabilities and limitations, with rigorous human oversight.

Req ID: 18961

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