Social Media Specialist

Accountabilities:

You will manage social media activities from strategy development and content production to community engagement and performance reporting. Your key responsibilities will include:

• Develop and execute social media strategies through audience research, competitive benchmarking, messaging, and community identification.

• Plan, create, edit, publish, and schedule engaging content across social media platforms, including text, images, videos, and HTML-based content where appropriate.

• Create and maintain social media pages and profiles, ensuring consistent branding and communication across channels.

• Develop and manage social media marketing plans and editorial calendars to support ongoing campaigns and business priorities.

• Build meaningful relationships with online communities through active engagement, conversations, direct messaging, and audience interaction.

• Moderate user-generated content and messages in accordance with established company guidelines and community policies.

• Respond to customer feedback, complaints, negative reviews, and public criticism professionally, contributing to effective customer care and reputation management.

• Support crisis communications and help manage negative publicity or sensitive social media situations.

• Monitor and analyze social media analytics, including traffic, audience demographics, engagement, and campaign effectiveness, to identify opportunities for improvement.

• Collaborate with cross-functional teams to coordinate promotions, strengthen brand reputation, and expand audience reach.

Requirements:

You should have a background in marketing, communications, or a related discipline, along with practical experience managing social media channels and digital campaigns. The ideal candidate combines creativity with strong organizational, communication, and analytical skills. Key qualifications include:

• A bachelor's degree in Marketing, Communications, or a related field.

• At least 2 years of experience in digital marketing and social media management.

• Strong familiarity with major social media platforms and their business applications, including Facebook, Twitter/X, YouTube, and LinkedIn.

• Experience developing social media content, managing publishing schedules, and coordinating digital marketing campaigns.

• Understanding of social media metrics and the ability to interpret performance data to improve campaign effectiveness.

• Knowledge of project management principles and web design best practices.

• Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences and platforms.

• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain consistent publishing schedules.

• Good judgment and professionalism when handling customer concerns, negative feedback, and sensitive public communications.

• A creative, proactive approach to audience engagement, content development, and continuous improvement.

Benefits:

• Remote work arrangement.

• Contract-based employment offering the opportunity to contribute to a growing team.

• The opportunity to develop and execute social media strategies across multiple digital platforms.

• Hands-on experience in content creation, community management, digital marketing analytics, and online reputation management.

• Opportunities to collaborate with different teams and contribute to brand visibility and audience growth.