We're looking for a highly creative, dedicated Social Media Strategist & Content Creator to lead the planning, creation, and implementation of social media and digital content strategies across Blue Cross of Idaho and its affiliated brands.
This role is responsible for shaping how our brands appear across social channels through careful planning, compelling storytelling, and engaging content. The ideal candidate is equally a strategist, writer, creator, and storyteller, able to transform business priorities, community impact initiatives, sponsorships, employee experiences, and brand campaigns into content that resonates with diverse audiences.
This is not a desk-bound social media role. You will spend time building strategy and capturing content in the field. You will identify stories worth telling. Responsibilities include developing content calendars and social campaigns, photographing events, producing videos, writing copy, and publishing content. This role manages content from concept through execution and measurement.
Key Responsibilities
Social Media Planning & Oversight
- Guide the creation and implementation of social media strategies across Blue Cross of Idaho and affiliated brands.
- Take responsibility for daily oversight of social media platforms, covering content scheduling, posting, audience interaction, and tracking results.
- Develop and maintain content calendars aligned with brand priorities, marketing campaigns, sponsorships, community initiatives, and organizational goals.
- Find opportunities to increase brand awareness, audience engagement, and social media effectiveness.
- Monitor platform trends, emerging content formats, and industry guidelines to continuously improve social performance.
- Analyze and report on social media metrics and provide recommendations for optimization.
Content Creation & Storytelling
- Create compelling content across social, digital, and marketing channels using written, visual, and video formats.
- Capture high-quality photography and videography that showcases our brands, people, and communities vividly.
- Act as the primary photographer for company events, sponsorship activations, community programs, employee engagements, and corporate gatherings.
- Produce and edit social-first videos, reels, short-form content, and other multimedia assets.
- Identify and develop stories that highlight organizational impact, member experiences, partnerships, culture, and community engagement.
- Manage content creation from concept and planning through production, publishing, and performance evaluation.
Writing & Brand Communications
- Write compelling social media copy, captions and other written communications.
- Translate complex business, healthcare, and community topics into clear, engaging, audience-focused content.
- Ensure all content reflects brand standards, messaging guidelines, and compliance requirements.
- Maintain a consistent brand voice while adapting content for different audiences, brands, and platforms.
Collaboration & Relationship Building
- Develop connections throughout the organization to identify stories and content opportunities.
- Partner closely with Marketing, Communications, Community Relations, Human Resources, and business leaders to support central initiatives.
- Collaborate with community partners, sponsorship organizations, vendors, and external collaborators.
- Maintain and organize digital photography, video, and content assets for future use.
What We Are Seeking
- Solid experience in social media strategy and content planning.
- Exceptional writing, editing, and storytelling skills.
- Proven ability to create engaging content that aligns with brand and business objectives.
- Strong skills in photography and videography.
- Ability to think strategically while accomplishing tactically.
- Excellent organizational, project management, and time management skills.
- Strong interpersonal abilities and the capability to establish connections at every level within an organization.
- Self-motivated, proactive, and comfortable working independently.
- Creative problem solver with a passion for storytelling, community engagement, and brand building.
Required Education: Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent experience.
Required Experience: 4/+ years experience to include:
- Established background in handling social media accounts and developing content tailored specifically for social media.
- Strong portfolio demonstrating writing, social content, photography, and video production capabilities.
- Excellent written and verbal communication skills.
- Experience developing content strategies and managing content calendars.
- Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Experience with professional photography equipment and photo editing software.
- Strong understanding of social media platforms, analytics, trends, and standard methodologies.
- Ability to manage multiple priorities while meeting timelines.
Additional Requirements
- Location: this position is based onsite at headquarters in Meridian, Idaho; applicants should be based in the Treasure Valley and/or able to immediately relocate to Meridian, Idaho area.
- Able to travel within Idaho and nearby areas to assist with events, sponsorships, and community programs.
- Ability to transport and operate photography and video equipment as needed.
- Evening and weekend work is a frequent and anticipated component of this position. Numerous content opportunities, community gatherings, sponsorship activations, athletic events, and organizational functions take place beyond standard business hours and necessitate onsite presence and content capture.
- Valid driver's license and access to dependable transportation.
Preferred Qualifications
- Experience working in healthcare, insurance, nonprofit, or other regulated industries.
- Experience in covering live events, sponsorships, and community activities.
- Drone photography or videography experience.
Applicants must be legally authorized to work in the United States at the time of application and throughout employment. The company does not provide employment-based visa sponsorship for this position now or in the future.
As of the date of this posting, a good faith estimate of the current pay range is $78,064 to $117,095. The position is eligible for an annual incentive bonus (variable depending on company and employee performance). The pay range for this position takes into account a wide range of factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, internal equity, geography, business or organizational needs, and alignment with market data.
At Blue Cross of Idaho, it is not typical for an individual to be hired at or near the top range for the position. Compensation decisions are dependent on factors and circumstances at the time of offer. We offer a robust package of benefits including paid time off, paid holidays, community service and self-care days, medical/dental/vision/pharmacy insurance, 401(k) matching and non-contributory plan, life insurance, short and long term disability, education reimbursement, employee assistance plan (EAP), adoption assistance program and paid family leave program.
We will adhere to all relevant state and local laws concerning employee leave benefits, in line with our plans and policies.
Reasonable accommodations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
