The Publishing team in EMEA provides many direct-to-player publishing functions, such as content operations, marketing communications, strategy development, competitive experience, events, and full-funnel strategy. The team also establishes and maintains internal services such as platforms, vendor management, project management, RFPs, and working with player insights.
The team is dedicated to providing platforms for authentic local interactions and channel experiences for players and Rioters, both online and offline. The team also ensures that our pan-EMEA content will reach players through the right channel, collaborating closely with EMEA and country-based publishing teams.
The Role
Reporting to the Regional Community Lead, EMEA, you will be based in Berlin (Germany).
As Social Media Strategist II, EMEA, you will work on League of Legends, collaborating with the EMEA Community, Brand, Esports, Local Publishing Teams, Global Publishing, and partners to deliver impactful campaigns, content, and initiatives across all our products and social channels, including LEC.
You will be responsible for driving the ongoing success and sustainable strategy for our regional and LEC socials, and positioning Riot for success in the years ahead, working closely with our partner agencies. You will work closely with the Regional Community Lead, EMEA, to create campaigns that resonate with our players and ensure these campaigns deliver on their objectives.
You will also bring a high level of social media expertise, supporting local publishing teams in their channel efforts to target different audiences and contributing from a social operations perspective. This is a 12 month contract role starting in January 2027 and based onsite in Berlin on a hybrid basis.
Responsibilities:
- Partner with EMEA Publishing teams to provide social media expertise, share best practices, and inform social-first approaches across the broader League of Legends product portfolio
- Contribute to the development of EMEA-wide Publishing campaigns by bringing a social media perspective to campaign strategy, content planning, and audience engagement
- Identify opportunities to connect esports initiatives with broader Publishing priorities, ensuring social strategies contribute to a cohesive experience for players and fans across the ecosystem
- Collaborate with a partner agency to develop and refine channel strategies for LEC, ensuring alignment with Riot's overarching goals and objectives
- Define and track key performance indicators (KPIs) for social media performance, delivering regular reports and actionable insights to internal stakeholders
- Support the Social Media strategy and coverage on-site for LEC events & roadtrips
- Partner with the EMEA Comms and Esports Team to ideate and produce innovative content that resonates with esports fans
- Partner with community teams to amplify player and fan stories, fostering deeper connections within the LEC ecosystems and identify how to reach different target audiences
- Serve as the primary point of contact (POC) for social leads from the LEC teams, collaborating to build campaigns that support key esports milestones
- Monitor social trends, audience sentiment, and competitive benchmarks to identify opportunities for growth and optimization
- Collaborate with global Riot teams to ensure EMEA social initiatives are aligned with global esports campaigns
Required Qualifications:
- 5+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry
- Global or regional experience working across multiple countries/markets
- Knowledge of regional differences, different target audiences, market sensitivities, cultural curiosity and understanding, differences in localization
- Experience implementing successful communications campaigns with passionate audiences
- Experience growing content pipelines (in-house and external/agency)
- Fluent in written and verbal English.
Desired Qualifications:
- Experience in a multinational environment, particularly in the EMEA region.
- Besides English, you are fluent in any additional EMEA-relevant language (French, German, Spanish, Turkish, Arabic, or Russian)
