THE ROLE: Special Events Sales Manager
LOCATION: The Star | Frisco, TX
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
About the Role
The Special Event Sales Manager will be responsible for generating event revenue through a combination of targeted event sales, networking and prospecting. This role will be responsible for selling, planning, and coordinating all special events, while assuring the highest level of customer service.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
- Research, analyze, and develop special event profit-generating opportunities.
- Proactively solicit new business by, among other things, making sales calls and presentations, attending local trade shows, and engaging in other client prospecting to increase the size of the Legends’ potential client database.
- Create leads and develop long-term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups.
- Monitor changes and new developments in the special events industry.
- Provide Catering clientele with information that requires a comprehensive knowledge of menus, company policies, practices and operations.
- Participate in internal and external meetings as required, including but not limited to walkthroughs and tours of event spaces for clients and vendors, menu reviews, department meetings, staff meetings, pre-shift meetings, etc.
- Prepare and provide required reports to the Director of Sales and General Manager including special event revenue reports, profit and loss statements, sales recaps, and projections.
- Obtain feedback from clients following each special event to determine and analyze client satisfaction, organizational performance, and event-related risks and liabilities.
- Other duties as assigned by the Director of Sales
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree or equivalent combination of education and related experience and/or training
- Three to five years of related experience
SKILLS AND ABILITIES
- Working knowledge of local and regional markets, venue operations, and special events industries
- Excellent customer service
- Act in a manner that is truthful and values direct, honest communication at all levels of the organization
- Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships
- Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly
- Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Excellent computer skills, including proficiency in spreadsheet, database, CRM and word processing programs
WORK ENVIRONMENT & TRAVEL
- This role is based on site at The Star in Frisco, TX and may require you to work flexible hours including weekends, evenings, and holidays.
At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.
COMPENSATION
Legends Global offers a competitive salary commensurate with experience, skills, and qualifications and a generous total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
