Specialist II, Brand Marketing, Running & Training

WHO YOU’LL WORK WITH
You will be part of the Nike Running – Training Italy Brand Marketing team, supporting the Running and Training business and helping build meaningful consumer connections and drive the brand's relevance across the Italian marketplace.
You will work closely with cross-functional partners across Running, Training, Sports Marketing, Marketplace, Merchandising, Communications, Digital Marketing, Creative, Retail Marketing and Nike Direct teams. Externally, you will collaborate with agencies, athletes, coaches, trainers, running crews, training gyms, communities and other key stakeholders to help bring brand initiatives to life.
You will report to the Running -Training – ACG – Tennis, Italy Brand Marketing Manager. Success in this role comes through curiosity, collaboration and a deep understanding of the Italian Running and Training landscape. You'll act as a connector between consumer insights, sport  trends, crews, communities and brand priorities, helping translate opportunities into impactful brand experiences.

WHO WE'RE LOOKING FOR
We're looking for a sport-connected marketer with a genuine passion for Running in all differet terrains and outdoors, and Training, strong local relationships and a clear understanding of how these realities operate.
You have an established connection with the Italian Running and Training scene, including communities, crews, athletes, coaches, trainers and relevant stakeholders. You understand the needs and behaviours of local consumers and can identify credible opportunities for Nike to engage with them.
You combine strategic thinking with strong executional skills and are comfortable working across multiple projects and stakeholders. You are curious, proactive and collaborative, and motivated by creating authentic connections between Nike, athletes and running and training entities.

You'll bring:

• Strong and established connections within the Italian Running (in all differet terrains and outdoors) and Training scene, including communities, crews, athletes, coaches, trainers, gyms and key local stakeholders.
• Deep understanding of the Italian Running and Training consumer landscape, participation behaviours, community, crew, dynamics and marketplace opportunities.
• Genuine passion for Running and Training and an appreciation of the role sport plays in consumers' lives and culture.
• Ability to identify consumer and sport insights and translate them into relevant brand opportunities and experiences.
• Strong storytelling and presentation skills, with experience creating clear and compelling decks, recaps and presentations.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and timelines simultaneously.
• Strong stakeholder management and communication skills, with the ability to build productive relationships across internal and external partners.
• A collaborative mindset and willingness to work across functions to deliver integrated brand initiatives.
• Attention to detail and commitment to delivering premium execution.
• Experience supporting Running and Training events, community activations, content productions, campaigns or consumer experiences.

WHAT YOU’LL WORK ON
In this role, you will support the development and execution of Nike's Running and Training brand strategy in Italy by helping identify consumer and community opportunities, contributing to brand initiatives and bringing projects to life through best-in-class execution.
You will work across seasonal priorities, community-led initiatives, consumer experiences, athlete partnerships and storytelling moments that strengthen Nike's connection with Running and Training consumers throughout the marketplace.

Key responsibilities include:

• Monitoring Running and Training consumer trends, participation behaviours, community developments and marketplace dynamics to help identify opportunities for the business.
• Building and maintaining strong relationships with local running crews, training communities, athletes, coaches, trainers and relevant stakeholders to support authentic consumer engagement.
• Supporting the development and execution of seasonal Running and Training marketing initiatives and key brand moments.
• Developing presentations, consumer and community insight recaps, and project materials for local and EMEA audiences.
• Managing project workstreams and coordinating internal and external partners to ensure successful execution.
• Collaborating with cross-functional teams to help deliver integrated brand experiences across Running and Training.
• Supporting the planning and execution of consumer activations, races, training events, community programmes, productions and campaigns.
• Partnering with agencies, vendors and community partners to ensure high-quality creative and operational execution.
• Helping translate consumer, sport and community insights into impactful storytelling and brand experiences.
• Capturing learnings and insights from projects and activations to inform future Running and Training opportunities.

This role sits at the intersection of sport, community and brand, helping Nike build meaningful connections with Running and Training consumers across Italy through credible relationships, authentic storytelling, impactful experiences and a deep understanding of the local landscape.

 

Applications will be accepted until 23rd October. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.


The annual base salary for this position generally ranges from €38,400.00 to €57,600.000. Actual compensation will vary based on a candidate’s qualifications, skills, and experience.