Sr Associate Brand Manager, Goldfish

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

 

How you will make history here...

As a key member of the Goldfish Brand Team, you will play a critical role in shaping the future of one of America's most recognized brands. This position requires a strategic and analytical marketer who can translate consumer, customer, and marketplace insights into actionable growth strategies across brand building, innovation, omnichannel activation, and business planning.

 

Strategic Leadership

This role requires balancing short-term business management with brand building. The candidate will be heavily involved in building our strategy, identifying new growth opportunities, evaluating competitive threats, and influence portfolio direction across multiple business priorities. The candidate will bring experience in highly organized and structured thinking, ideally with experience building strong presentations and storylines.

 

Portfolio & Project Management

The business operates in a fast-paced environment with multiple concurrent priorities, including innovation launches, retailer programs, consumer campaigns, portfolio optimization, and annual planning processes. Strong project management and prioritization skills are essential.

 

Results Orientation

The role carries significant responsibility for delivering business results and driving growth. The successful candidate will leverage data, insights, and marketplace intelligence to identify opportunities, solve complex business challenges, and improve performance.

 

What you will do...

Brand Growth Strategy & Portfolio Leadership

• Lead the execution & support the development of Goldfish’s long-term growth agenda and strategy, helping define where the brand can win across current portfolio and future innovation.
• Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics.
• Support portfolio strategy by identifying opportunities to optimize assortment, enhance innovation productivity, and ensure resources are aligned to the highest-growth opportunities.
  
  

Consumer & Category Leadership

• Develop a deep understanding of the categories, competitive dynamics, and evolving consumer needs.
• Champion consumer-first growth strategies and strengthen Goldfish relevance in modern households.
• Translate consumer and marketplace insights into compelling business recommendations that influence senior leadership decision making.

 

Omnichannel & Retail Growth

• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams to develop retailer-specific growth strategies and activation plans.
• Drive initiatives that accelerate Goldfish’s omnichannel performance, including digital shelf excellence, e-commerce growth, search, content optimization, retailer media.
• Help identify opportunities to strengthen performance at key strategic customers.

 

Innovation & Business Planning

• Partner closely with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, and Operations teams to develop and commercialize breakthrough innovation and renovation initiatives.
• Help build and manage a robust pipeline focused on delivering incremental growth, supporting key strategic platforms, and strengthening Goldfish’s role within the broader Campbell's Snacking portfolio.
• Lead project teams to ensure initiatives are delivered on time, within budget, and against business objectives.

Brand Communications & Consumer Experience

• Partner with Integrated Marketing and agency teams to develop consumer communication strategies that strengthen brand equity and drive measurable business impact.
• Support development of campaigns, content, digital experiences, and shopper activations that build consumer trust.

Business Performance Management

• Monitor business results across sales, share, household penetration, distribution, velocity, and profitability metrics.
• Synthesize data from multiple sources into actionable recommendations that improve performance and support strategic decision-making.
• Support Integrated Business Planning cycles, Monthly Business Reviews, Annual Operating Planning processes, innovation gates, and key leadership presentations.

  

 Who you will work with...

Success requires strong collaboration across Marketing, Sales, Finance, Consumer Insights, Innovation, R&D, Shopper Marketing, Omnichannel, Revenue Growth Management, and agency partners. The candidate must effectively influence stakeholders without direct authority.

 

What you bring to the table... (must have)

• Bachelor's degree in Marketing, Business Administration, or related discipline (MBA preferred)
• 3-4 years of experience in Brand Management, Marketing, Innovation, Consulting, Strategy, or related commercial / enterprise functions
• It would be great if you have experience leading strategic work and/or strong storytelling and structured thinking
• Consumer packaged goods experience strongly preferred; food experience a plus
• Strong business acumen and analytical skills with the ability to translate data into actionable business recommendations
• Proven ability to lead cross-functional teams and manage complex projects
• Demonstrated success influencing stakeholders across multiple functions and leadership levels
• Strong communication, presentation, and storytelling skills
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis
  
  

This role will work out of a HQ office in Camden, NJ 3 days a week (hybrid role).

 

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$115,800-$159,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.