Sr. BI and Insight Analyst

What you'll do:
 

As a Senior Analyst, you will play a key role in transforming data into actionable business insights. You will work across the full analytics lifecycle, partnering with business stakeholders to design, develop, and deliver scalable analytics and reporting solutions that support data-driven decision making across marketing, loyalty, merchandising, and promotional initiatives.

In this role, you will:
 

• Partner with business stakeholders to understand reporting and analytical requirements, translating business questions into scalable data and visualization solutions.

• Identify, source, and integrate data from multiple enterprise systems to support business intelligence and analytical initiatives.

• Design, develop, and maintain automated data pipelines and curated analytical datasets using SQL, Python/PySpark, and cloud-based analytics platforms.

• Leverage modern analytics technologies such as Azure Synapse, Microsoft Fabric, Databricks, and Power BI to build efficient, scalable, and maintainable reporting solutions.

• Design and develop robust data models, semantic models, and reporting datasets that enable trusted, high-performing self-service analytics.

• Apply data modeling best practices, including dimensional modeling, star schema design, fact and dimension structures, and measure governance to support enterprise reporting needs.

• Build and maintain interactive Power BI dashboards, scorecards, and visualization solutions that provide meaningful insights to business users and leadership teams.

• Develop advanced DAX calculations, KPIs, performance metrics, custom tooltips, drill-through experiences, and other interactive reporting features to enhance analytical capabilities.

• Conduct analysis of campaign, customer, loyalty, sales, and promotional performance to identify trends, opportunities, and business drivers.

• Ensure data accuracy, consistency, and quality by implementing validation processes, data governance standards, and reporting best practices.

• Communicate complex analytical findings through clear visualizations, presentations, and business-focused storytelling.

• Continuously improve reporting frameworks, data assets, and analytical processes through automation, optimization, and innovation.

 What you bring:
 

• Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics, Business Analytics, or a related quantitative discipline.

• 3+ years of experience in analytics, business intelligence, marketing analytics, performance measurement, or a related field.

• Strong SQL skills with experience querying, transforming, and validating large datasets.

• Hands-on experience building and maintaining Power BI solutions, including data modeling, DAX development, report design, and dashboard visualization.

• Strong understanding of dimensional modeling concepts, fact and dimension tables, star schema design, and semantic model development for Power BI.

• Experience developing automated data pipelines using Python, PySpark, SQL, or similar technologies.

• Experience working with cloud-based analytics and data engineering platforms.

• Experience with Azure Synapse Analytics, Microsoft Fabric, Databricks, or similar modern analytics platforms is highly desirable.

• Excellent communication and stakeholder management skills with the ability to explain technical concepts to non-technical audiences.

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.