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The Sr. Product Marketing Manager leads portfolio strategy for T-Mobile Fiber, a strategic pillar of T-Mobile’s broadband business, with ownership over the products and strategies that win new customers, grow ARPU, and set T-Fiber apart from cable and fiber incumbents.
This role sits at the center of product strategy, consumer insights, and go-to-market, turning emerging customer needs, market whitespace, and industry shifts into product concepts, value propositions, and a long-term roadmap, each backed by a business case that holds up to financial scrutiny.
The role takes products from idea through launch and into market, influencing marketing plans and driving feature builds alongside Product, Operations, Pricing, Consumer Insights, Analytics, Competitive Intelligence, Integrated Marketing, Sales, and Acquisition, then tracking performance to keep the portfolio growing.
The ideal candidate is a strategic marketer and business thinker with sharp analytical skills, strong storytelling, and a passion for uncovering unmet customer needs, who thrives in ambiguity and influences across a large organization.
This position requires a hybrid work arrangement – working at the designated office location at least 3 days per week.
JOB RESPONSIBILITIES:
- Own the T-Mobile Fiber portfolio strategy and long-term roadmap, including customer needs, target segments, and product narratives for existing and future products, while tracking post-launch performance and managing the lifecycle of current products to keep the portfolio performing to plan.
- Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance to identify emerging customer needs, market whitespace, and product gaps, and to differentiate T-Fiber from cable and fiber competitors; brief the Consumer Insights team on new studies and BI teams on customer data analyses.
- Define product concepts and value propositions for new Fiber products and build the business cases, opportunity sizing, and financial models behind them, pressure-testing ARPU and financial viability ahead of development; shape pricing and rate-plan strategy for new and existing products with the Pricing team.
- Lead the build and optimization of Fiber features and buy flows, self-service and onboarding, and in-flow upsell and add-on attach, in partnership with the Product team to improve conversion and grow ARPU.
- Own the Fiber hardware portfolio, including the Wi-Fi router lineup, mesh access points, and accessories, and the bundling mechanics that drive incremental ARPU; partner with Product, Operations, and Supply Chain on feature sets, roadmap, forecasting, and fleet planning.
- Lead go-to-market for Fiber launches and ongoing portfolio performance; influence positioning, messaging, offers and promotions, and channel strategy; partner across Pricing & Offers, Commercial, Finance, Integrated Marketing, Acquisition Marketing, Sales, Analytics, and channel teams to align portfolio, pricing, promotional, messaging, launch, and acquisition strategies to business objectives.
- Develop product marketing outputs and channel enablement materials, including strategic briefs, positioning documents, launch narratives, consumer-facing messaging inputs, presentations, and channel-ready product content.
- Also responsible for other duties/projects as assigned by business management as needed
KNOWLEDGE, SKILLS, AND ABILITIES:
- Strategic Thinking: Strong strategic thinking and analytical capabilities, with the ability to synthesize complex market, customer, and business data into actionable strategies and compelling narratives.
- Relationship Management: Demonstrated success influencing cross-functional teams and driving alignment across large, matrixed organizations.
- Consumer Insight: Experience identifying consumer insights and translating them into innovative products, value propositions, and go-to-market strategies.
- Commercial Acumen: Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks.
- Communication & Storytelling: Exceptional communication, storytelling, and executive presentation skills.
- Entrepreneurial Mindset: Passion for innovation, problem solving, and challenging conventional thinking.
- Execution in Ambiguity: Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision with executional excellence.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Communications, or related field plus 7 years of related work experience. Or, Master's/Advanced degree with 5 years of related experience.
- 7+ years progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines.
- Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets.
- Experience building business cases, opportunity sizing models, and KPI frameworks to support data-driven decision making.
- Experience in Broadband, telecom, or another subscription-based consumer business preferred.
- At least 18 years of age
- Legally authorized to work in the United States
- Some travel required
Total Target Cash Earnings Opportunity: $143,520 - $258,840
National Base Pay Range: $119,600 - $215,700
The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.
The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ378117¶dox=1
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
