The Sr. Campaign Operations Manager (SRCOM) is for candidates with 6+ years work experience looking to manage teams responsible for the delivery of digital marketing solutions for Acxiom clients. The SRCOM is responsible for the daily operation of his/her account teams, acting as the quarterback to ensure the timely and quality delivery of various digital solutions such as email campaigns, mobile/SMS programs, and custom web pages and preference centers, to name a few. The SRCOM is the primary daily client contact as it pertains to the delivery of digital marketing solutions and manages the timelines and deliverables across internal cross functional teams. Work directly with client contacts on tactical campaign tasks and be responsible for many operational aspects of your accounts. The SRCOM works closely with team members in the Agency/Consultant division of Acxiom to execute on client solutions requirements. The SRCOM will also work directly with the market specific account management team within Acxiom to align and manage client objectives and level of service expectations across other contracted services on the account.
JOB SUMMARY
The Sr. Campaign Operations Manager (SRCOM) is for candidates with 6+ years work experience looking to manage teams responsible for the delivery of digital marketing solutions for Acxiom clients. The SRCOM is responsible for the daily operation of his/her account teams, acting as the quarterback to ensure the timely and quality delivery of various digital solutions such as email campaigns, mobile/SMS programs, and custom web pages and preference centers, to name a few. The SRCOM is the primary daily client contact as it pertains to the delivery of digital marketing solutions and manages the timelines and deliverables across internal cross functional teams. Work directly with client contacts on tactical campaign tasks and be responsible for many operational aspects of your accounts. The SRCOM works closely with team members in the Agency/Consultant division of Acxiom to execute on client solutions requirements. The SRCOM will also work directly with the market specific account management team within Acxiom to align and manage client objectives and level of service expectations across other contracted services on the account.
DUTIES AND RESPONSIBILITIES
- The SRCOM is responsible for the following tasks:
- Translate client requirements and execute on digital marketing solutions and campaigns.
- Review client requests and delegate responsibility across delivery teams and resources.
- Offer marketing advice and suggestions on campaigns to the client.
- Ensure that delivery is within internal process and the agreed upon service levels with our clients.
- Manage campaign schedules and timelines.
- Communicate and escalate workload and staffing issues to Senior Manager.
- Monitor the day-to-day delivery of digital marketing services including email campaigns, data exports, campaign summary reports, web lead capture, etc.
- Facilitate recurring status calls with the clients.
- Research and escalate technical and platform related issues that impact our ability to deliver services to the client.
- Own the scoping and implementation of new client startups.
SUPERVISORY RESPONSIBILITIES
The SRCOM has no direct reports, but is responsible for the workload balance across the Acxiom delivery team and the quality of deliverables of team members.
SKILLS / COMPETENCIESB
- Bachelor’s Degree.
- Minimum of 6 years of applicable work experience.
- Polished verbal, written communication and presentation skills, with both internal colleagues and external clients.
- Technically literate and comfortable working with Internet technologies, and desire to build technical knowledge. Expert level skillset with toolsets (Impact, AW, CM)
- Extremely proactive, highly organized, with proven ability to manage multiple tasks.
- Proactively provide eMarketing advise/suggestions to client on best practices and efficiencies
- Ability to prioritize and focus, with strict attention to detail.
- Thorough understanding of and/or interest in digital marketing.
- Sound knowledge of MS Office, specifically Word, Excel, and PowerPoint.
- Sound knowledge of database structure
- Great team player, know when to lead and when to follow.
- Demonstrated ability to lead delivery operations teams and manage individual resources
- Ability to lead multiple delivery account teams, including very complex requirement accounts
- Extended workday hours may be required to complete deliverables
- Flexibility for multitasking on many occasions
RECRUITING INFORMATION
The skills/competencies section lists examples that may be used as guidance when populating required and preferred skills sections of recruiting requisitions/job postings.
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