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서울특별시, 대한민국
Onsite
The Sr. Designer leads the development and execution of campaign-driven creative for Blue Bottle Coffee Korea, with a strong focus on social communication and culturally relevant storytelling.
Working across brand, product, cafe, retail, and commercial priorities, this role translates brand strategy and business objectives into compelling creative ideas and integrated visual expressions across social, digital, cafe, retail, product, and campaign touchpoints.
The role combines strong conceptual thinking, visual craft, and an understanding of how brands communicate in today’s social landscape, while ensuring Blue Bottle’s global brand identity is expressed consistently and meaningfully for the Korean market.
This position is based in Seoul and reports to the Brand Director, Korea.
Lead the creative development of seasonal campaigns, product launches, cafe activations, and brand collaborations, from concept through execution.
Develop campaign ideas and visual storytelling that are designed to resonate in Korea, with social and digital communication as key creative channels.
Create and adapt compelling content across social, digital, cafe, retail, product packaging merchandise, and other brand touch points.
Translate brand and business priorities into clear creative concepts, visual narratives, and campaign systems that can scale across multiple channels.
Work closely with Go-To-Market, Product, PR/Social, Retail and cross-functional partners to ensure creative ideas are integrated into the broader campaign strategy.
Steward and evolve the expression of Blue Bottle Coffee’s visual identity in Korea, balancing global brand consistency with local cultural relevance.
Direct internal and external creative collaboration-including agencies, photographers, illustrators, creators and production partners- to ensure a consistently high standard of craft and execution.
Stay close to culture, design, social behavior, and emerging creative formats to identify new ways for Blue Bottle to communicate with its audience.
A conceptual thinker who can turn business and cultural insights into strong creative ideas.
Culturally attuned, with a strong instinct for translating emerging behaviors and cultural signals into relevant brand communication.
Able to think beyond individual assets and build cohesive campaign narratives across channels.
Collaborative and decisive, with the ability to navigate multiple stakeholders while maintaining creative clarity.
Guest-centered in your thinking, with a strong sensitivity to how creative work shapes the overall brand experience.
Adaptable and solutions-oriented when priorities or business needs shift.
Bachelor's degree in Graphic Design, Visual Communication, or a related field, with 8+ years of relevant creative design experience.
A strong portfolio demonstrating campaign thinking, brand storytelling, social/digital communication, and high-quality visual execution across multiple touchpoints. (*Portfolio is mandatory/ 지원 시 포트폴리오 파일 첨부 혹은 링크를 기재해주세요)
Experience working with premium, lifestyle, hospitality, retail, culture, or design-led brands is preferred.
Proven experience leading integrated campaigns from concept development through production and launch across digital and physical touchpoints.
Strong understanding of social content, digital behavior, and contemporary visual culture, particularly within the Korean market.
Advanced proficiency in Adobe Creative Suite, with strong knowledge of print, packaging, production, and digital design.
Experience briefing, directing, and managing external creative and production partners.
Strong communication skills in Korean and working proficiency in English.