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New York, New York, United States
Onsite
We are looking for a Senior Data Scientist specializing in Marketing Mix Modeling (MMM) to help build and scale our in-house global marketing measurement capability. This role will own the development, validation, and evolution of statistical models that measure the incremental impact of marketing investment across channels, funnel stages, products, markets, and business outcomes.
The ideal candidate combines deep hands-on MMM experience, strong statistical programming skills, and strong business storytelling capabilities. This person should be equally comfortable working directly with model code and translating complex analytical outputs into actionable recommendations for Marketing, Media, Finance, and executive leadership.
The Senior Data Scientist will have a strong understanding of MMM methodology and be comfortable working across multiple modeling approaches, including custom-built Bayesian models and established MMM frameworks. They should be able to understand underlying code, evaluate alternative methodologies, diagnose model behavior, and adapt or extend the modeling approach as business and measurement needs evolve.
Beyond core MMM development, this person will help build response and saturation curves, marketing budget optimization and scenario-planning capabilities, and models measuring marketing's impact on intermediate outcomes such as brand health and organic traffic.
The successful candidate will help establish MMM as a scalable internal global decision-making capability that enables the business to understand what marketing and media drove, why performance changed, and where to invest next.
They will build robust measurement of incremental marketing contribution across channels, products, markets, and the customer funnel; connect model results with changes in investment, media strategy, buying behavior, audience strategy, and market conditions; and translate MMM into response curves, marginal effectiveness, scenario planning, and optimization capabilities that inform future marketing investment decisions.
Success means building a capability that is statistically credible, technically scalable, and actionable enough to influence real marketing and financial decisions.
#LI-KM1
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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
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