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Bethesda, Maryland, United States
Onsite
Total Wine & More is seeking a Senior Director, Brand Marketing, to join our Brand Marketing team in our Bethesda, MD office. This role will define and lead the enterprise Brand Marketing vision and strategy, with primary ownership of brand positioning, brand initiatives, cross-functional brand storytelling, off-site events, and strategic partnerships that build awareness, relevance, customer connection, and purchase intent. This role will shape the long-term brand platform and multi-year roadmap; oversee Video & Audio creative strategy, strategic brand launches, off-site event experiences, and partnership activations; and ensure these programs advance organizational priorities and market differentiation. The role will translate consumer, cultural, merchandising, and business insights into a clear portfolio of integrated initiatives and will set priorities, investment principles, and success measures across the work. This leader will direct complex, cross-functional programs with broad organizational impact and partner across Marketing, Merchandising, Digital, Store Operations, and external agencies. The Senior Director will proactively identify and mitigate enterprise-level risks, resolve competing priorities, and influence senior leaders to deliver transformational outcomes and sustainable growth. This role is accountable for ensuring Brand Marketing, off-site events, and partnership initiatives are strategically grounded, clearly briefed, integrated across customer touchpoints, and delivered with excellence. This role will report to the Vice President, Brand Marketing & Operations.
We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/!
Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.
