The Sr Director, Marketing is a strategic and operational leader responsible for driving demand generation, executing major marketing campaigns, and overseeing the marketing technology and revenue operations infrastructure. Combining growth-focused initiatives with rigorous operational execution, this role ensures that go-to-market (GTM) campaigns and marketing operations align with company-wide revenue goals. Leading a remote team, the Sr Director manages critical vendor relationships, oversees departmental budgets, and maintains strict brand governance across all external marketing deliverables.
Key Responsibilities
Demand Generation & Campaign Execution
- Translate overarching marketing strategies into actionable, cohesive demand generation campaigns that drive pipeline growth.
- Lead business development and account-based marketing (ABM) initiatives to support customer acquisition and revenue goals.
- Manage the execution of major organizational go-to-market (GTM) rollouts, ensuring alignment with sales objectives.
Marketing Operations & Revenue Analytics
- Oversee revenue operations, establishing processes and metrics to track marketing performance and ROI across the customer lifecycle.
- Manage and optimize the marketing technology stack, including platforms for outreach, intent data, and content analytics (e.g., Outreach, Demandbase, SEMRush, PathFactory).
- Lead vendor evaluations, negotiate contracts, and manage software renewals to ensure system efficiency.
Brand Governance & Product Communications
- Implement the governance model for client-facing product communications and marketing materials.
- Review and approve external-facing content to ensure factual correctness, clarity, and strict alignment with Ansira brand standards.
Budget, Procurement & Team Management
- Lead, mentor, and develop a remote team of marketing and operations professionals.
- Own and manage the marketing operations budget, tracking Budget vs. Actuals (BVA) and overseeing the procurement process (e.g., generating POs, approving invoices).
- Drive operational follow-through by assigning clear task ownership, implementing targeted follow-ups, and managing project timelines.
Requirements
- Extensive leadership experience in B2B Marketing, Demand Generation, and Revenue Operations.
- Proven track record of executing high-stakes marketing campaigns.
- Deep expertise in marketing technology stacks (e.g., Outreach, Demandbase, SEMrush) and software vendor management.
- Strong financial acumen with experience managing departmental budgets and procurement processes.
- Exceptional project management, analytical, and strategic thinking capabilities.
- Commitment to producing clear, jargon-free, and brand-compliant messaging.
