It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.
We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.
The Senior Manager, Integrated Marketing - Lifestyle will lead the development and execution of marketing strategies that build awareness, engagement, and affinity for Peter Millar's lifestyle business, defined as all categories and consumer occasions outside of golf. This role connects brand storytelling, product launches, cultural insights, and strategic partnerships into cohesive 360-degree campaigns that express the aspirational world of Peter Millar beyond the golf course.
Working closely with Brand, Consumer Engagement, Creative, Media, Digital, Merchandising, and Product teams, this position will focus on key customer personas in the lifestyle arena to ensure that any touchpoint expresses our brand values of craft, sophistication, and quality. The ideal candidate brings a refined sense of brand storytelling, cultural awareness, and experience integrating campaigns across fashion, lifestyle, or premium consumer brands to deepen Peter Millar's relevance in consumers' lives outside of golf.
ESSENTIAL FUNCTIONS:
- Lead the lifestyle marketing strategy and go-to-market planning for Peter Millar categories and consumer occasions outside of golf.
- Develop and execute integrated lifestyle campaigns across upper to middle funnel, ensuring consistency in messaging and visual identity.
- Collaborate with Creative, Media, and Consumer Engagement (Social, PR, Influencer) to develop lifestyle storytelling that drives brand awareness, consideration, and engagement.
- Partner with Merchandising and Product teams to shape seasonal narratives and product positioning aligned with lifestyle consumer needs and occasions.
- Manage cross-functional campaign timelines, deliverables, budgets, and KPIs to ensure flawless execution across brand, digital, e-commerce, PR, social, media, and wholesale touchpoints.
- Work with Media and Digital Commerce teams to connect upper- and mid-funnel lifestyle initiatives to consumer engagement, conversion, and performance goals.
- Support the Senior Director of Brand Management in defining and measuring brand awareness, consideration, engagement, and business impact for the lifestyle category in collaboration with the Corporate Strategy Team.
- Lead the creative briefing process for lifestyle campaigns, ensuring concepts clearly distinguish and strengthen Peter Millar's relevance beyond golf while aligning with the broader brand narrative.
- Translate cultural, consumer, and competitive insights into actionable lifestyle marketing opportunities, seasonal stories, and audiences. Organize ideas into a cohesive strategy and calendar and maintain clear communications with key stakeholders.
- Identify and execute strategic partnerships, collaborations, and brand experiences that expand the Peter Millar lifestyle audience and reinforce the brand's positioning beyond golf.
- Stay attuned to cultural, fashion, travel, and consumer trends, ensuring Peter Millar's lifestyle presence remains relevant, elevated, and aspirational.
COMPETENCIES:
- Strong understanding of the premium consumer journey and how to build brand affinity through cultural relevance and compelling storytelling.
- Ability to connect creative storytelling with data-driven insights.
- Excellent project management, prioritization, and cross-functional collaboration skills.
- Refined taste level with an understanding of visual and tonal brand alignment in premium markets.
- Strong written and verbal communication skills; confident presenting to senior leadership.
- A naturally curious and entrepreneurial marketer who consistently challenges conventional thinking, uncovers whitespace opportunities, and develops innovative marketing programs that create meaningful cultural relevance and consumer engagement.
DESIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree, or equivalent, preferred
- 7+ years of experience in integrated marketing, brand marketing, or consumer marketing, preferably within luxury apparel, fashion, lifestyle, hospitality, travel, or premium consumer brands.
- Demonstrated success developing and executing multi-channel marketing campaigns that increase brand awareness, consideration, and consumer engagement.
- Experience building and activating integrated campaigns across digital, social, PR, media, e-commerce, experiential, and partnership channels.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.
