About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Job Summary
The Sr. Product Manager is responsible for directing product strategy from conception and definition through implementation. This role identifies new business and market opportunities and creates appropriate business plans. Responsibilities include determining the market for the product, understanding marketplace requirements, and ensuring consistency of new products with the organization’s image and objectives. The Sr. Product Manager functions as a central resource, interacting with systems, marketing, and sales during the product development stage, and formulates and executes long-term plans for cost and profit control. The role also promotes the use of new technologies and industry-leading trends.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.
Key Responsibilities
- Direct product strategy from conception through implementation.
- Identify new business and market opportunities and develop business plans.
- Determine product market requirements and ensure alignment with organizational objectives.
- Serve as a central resource interacting with systems, marketing, and sales during product development.
- Formulate and execute long-term plans for cost and profit control.
- Promote adoption of new technologies and industry-leading trends
1. ATM Product Management, Strategy & Operations
Develop and execute ATM solutions that help Visa compete, grow market share, expand network participation, and increase adoption of enhanced ATM services while ensuring operational excellence and successful client implementation.
Responsibilities include:
- Serve as the product owner for assigned ATM products and services with accountability for product vision, strategy, roadmap, commercialization, adoption, operational performance, and business outcomes.
- Develop 3-5 year strategies for ATM products and services including Plus Partnership, Plus Alliance, Deposits, PIN Change, Contactless, ATM Locator, Transfers, Visa ATM Connect, Managed Services, and other ATM-related services.
- Manage the complete product lifecycle from ideation and business case development through implementation, market launch, ongoing optimization, and retirement.
- Drive innovation and product enhancements that increase transaction growth across Visa's ATM network and expand participation beyond closed-loop and on-us environments.
- Define product requirements and prioritize enhancements based on client feedback, market opportunities, competitive analysis, operational needs, and revenue impact.
- Lead product roadmap development, business case creation, prioritization, investment decisions, and strategic implementation planning.
- Establish and maintain product governance processes, including roadmap management, stakeholder alignment, and product rationalization activities.
- Own product performance metrics, adoption targets, revenue objectives, client satisfaction measures, and operational KPIs.
- Partner with Technology, Operations, Client Services, Risk, Legal, Compliance, and Rules teams to ensure successful product delivery, implementation, and operational readiness.
- Support implementation planning, client onboarding, certification activities, production readiness reviews, and post-launch adoption tracking.
- Develop operational processes and governance frameworks to support product lifecycle management and continuous improvement.
- Create internal and external communications, training materials, operational guides, implementation resources, marketing collateral, and executive presentations.
- Provide subject matter expertise for client escalations, operational issues, implementation challenges, audit inquiries, and production support activities.
- Support audit, compliance, and regulatory requirements related to ATM products, programs, and network services.
- Partner with Rules and Legal stakeholders to interpret, communicate, and operationalize network rule changes and policy updates.
- Establish performance dashboards and reporting mechanisms to track product adoption, operational performance, revenue growth, implementation progress, and client health.
- Identify opportunities to improve operational workflows, service delivery, client experience, and implementation effectiveness across the ATM ecosystem.
- Act as the primary subject matter expert for internal teams and external clients regarding product capabilities, implementation requirements, operational processes, and network rules.
2. North America Business Development, Revenue Growth & Client Support
Implement and execute North America growth strategies to increase ATM transaction volumes, expand client participation, and improve business performance while supporting ongoing client operations and service delivery.
Responsibilities include:
- Grow usage and adoption of Plus Partnerships, Plus Alliance, Deposit Services, PIN Change, Contactless Acceptance, Visa ATM Connect, Managed Services, and other ATM value-added services.
- Partner with and support client-facing sales teams in conducting strategic account reviews with issuers, acquirers, processors, and ATM operators.
- Provide sales support, financial analysis, business cases, deal modeling, and operational guidance to help clients optimize ATM performance and rationalize their banking and self-service channels.
- Develop and articulate ATM value propositions, including network benefits, risk management capabilities, ATM locator services, acceptance solutions, managed services, and operational efficiencies.
- Support client implementations by coordinating across sales, Client Services, Technology, Operations, and implementation teams to ensure successful deployments and product adoption.
- Partner with Client Services teams to support ongoing operational management, issue resolution, service performance reviews, audit responses, implementation support, and client inquiries.
- Monitor implementation progress, client adoption metrics, operational performance, and financial outcomes for strategic ATM initiatives and product launches.
- Actively manage the sales and opportunity pipeline for ATM products and strategic deals across North America.
- Track implementation milestones, revenue realization, product adoption, and key performance indicators for ATM products and programs.
- Create and maintain client-facing training, communications, operational documentation, implementation materials, and educational resources.
- Support rule change communications, compliance activities, and operational readiness efforts with clients and internal stakeholders.
- Identify opportunities to improve client performance, increase transaction volumes, optimize operational efficiency, and strengthen Visa's ATM network position.
- Measure, track, and report business, operational, financial, and client impacts of ATM initiatives, strategic programs, and key deals.
Overall Objective
Own and manage the North America ATM product portfolio, including product management, strategy, commercialization, implementation, operational support, rules governance, client adoption, and financial performance, while driving revenue growth, network expansion, operational excellence, and long-term strategic value across Visa's ATM ecosystem.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications
- 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD.
Preferred Qualifications
- 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD.
- Experience in roles such as product manager, product owner, business process analyst, or sales operations.
- Experience in applying Agile principles across design, development, testing, and product management.
- Experience in developing software capabilities to support sales, service, or customer relationship management functions.
- Experience in multi-tasking, organizing, managing, and implementing complex projects directly or through supervision.
- Experience in cross-functional collaboration with systems, marketing, and sales teams.
- Agile certifications such as CSM and CSPO, or their equivalent.
- Experience in identifying, assessing, and managing tradeoffs in product development.
- Experience in identifying points of failure and formulating error-handling approaches for product resiliency.
Information for US Applicants
For roles located in the US, the estimated salary range for this position is $153,500 to $289,300 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
