Sr. Manager, International Market Insights

Job Summary

As a vital member of the International Insights & Analytics team, the Senior Manager, International Market Insights will lead the generation and application of customer, market and competitive insights to support rigorous, fact-based strategic and commercial decisions across the International business.



The role is intentionally weighted towards primary market research and customer journey work, which will represent approximately two-thirds of the position. The remaining one-third will focus on developing, maintaining and improving International market models. The individual will integrate qualitative and quantitative research, customer and patient journey insights, internal and external data, and market analytics into clear implications and actionable recommendations.

The successful candidate will work collaboratively across Regions and Functions to build high-quality research, customer journey and market modelling capabilities, and to ensure insights are translated into strategies, priorities and commercial actions. The role requires a detail-oriented, self-motivated leader with strong analytical, problem-solving, project management and communication skills.

Key Responsibilities

Primary Market Research and Customer Journey (approximately 2/3)

• Lead end-to-end qualitative and quantitative primary market research across International markets, from business question definition and research design through fieldwork, analysis, synthesis and recommendation development.

• Advise stakeholders on fit-for-purpose research methodologies, sampling approaches and study designs, ensuring work is rigorous, efficient and aligned to the decision required.

• Translate diverse customer, patient, healthcare professional and market inputs into clear insights, implications and actionable recommendations for commercial teams and senior leaders.

• Oversee and continuously improve primary market research methodologies, standards, capabilities, governance and process efficiencies across the International organisation.

• Develop and maintain customer and patient journey frameworks, including market landscapes, buying processes, customer mapping, ecosystem mapping and key moments that influence adoption, initiation and ongoing experience.

• Create and evolve detailed customer journey maps that support go-to-market strategies for product launches, lifecycle initiatives and partnerships, reflecting customer needs at each interaction.

• Partner with regional, country, franchise and cross-functional teams to translate business and brand strategies into actionable customer journey priorities and commercial interventions.

• Document journey evolution and future-state designs as strategies, evidence and customer feedback change, ensuring alignment across functions and markets.

• Collaborate cross-functionally to guide commercial workstreams and ensure insights are embedded in strategies, tactics, launch planning and prioritisation decisions.

• Manage research agency and vendor relationships, including scoping, selection, contracts, quality, timelines and budgets, as required.

International Market Model Development (approximately 1/3)

• Lead the ongoing development, maintenance and improvement of International market models, working with regional, country and functional stakeholders to establish clear assumptions, inputs, definitions and outputs.

• Integrate internal and external data to size markets, understand market dynamics, evaluate growth opportunities and support strategic planning across geographies, channels, technologies and customer segments.

• Enhance market analytics and forecasting inputs used in annual and long-range planning, product and portfolio assessments, launch planning and commercial prioritisation.

• Conduct scenario and sensitivity analyses to test assumptions, identify key value drivers and clarify potential business implications.

• Establish consistent market model processes, documentation, quality checks and reporting outputs to improve transparency, comparability and repeatability across International markets.

• Monitor macroeconomic, healthcare, competitive and environmental trends, identifying potential implications for market development and commercial strategy.

Required Skills and Competencies

• Seasoned expertise in managing qualitative and quantitative primary market research, including methodology selection, research design, agency management, insight synthesis and recommendation development.

• Demonstrated experience developing customer or patient journeys and converting journey insights into strategic and commercial actions.

• Strong understanding of market models, forecasting logic, market sizing, scenario analysis and the commercial implications of model assumptions.

• Ability to analyse and synthesise a wide range of data sources and turn detailed evidence into succinct, decision-relevant insight.

• Strategic agility, structured thinking, intellectual curiosity and strong business acumen.

• Results-driven, collaborative leadership style, with the ability to influence and build consensus across levels, functions and geographies.

• Self-starter who is comfortable taking initiative and leading multiple complex projects simultaneously.

• Excellent interpersonal, oral and written communication skills, including the ability to create clear, concise and visually compelling PowerPoint presentations for executive audiences.

• Advanced proficiency in Microsoft Excel and PowerPoint; experience with analytical or decision-support tools is advantageous.

Qualifications

• Bachelor's degree required, preferably in Marketing, Economics, Finance, Business, Social Sciences or a related discipline;

• 8+ years of relevant business experience, including substantial experience in primary market research, insights, strategy or consulting.

• Demonstrated experience in the medical device, pharmaceutical or broader healthcare landscape, including the interpretation of qualitative and quantitative data to address complex business questions.

• Experience working across countries and regions in an international, global or highly matrixed organisation.

• Proven ability to present findings and recommendations to senior management in a timely, professional and decision-oriented manner.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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