Sr. Manager, Marketing - Healthcare

Accountabilities

Go-to-Market Strategy and Execution: Execute the annual healthcare vertical marketing plan, aligning initiatives with approved business priorities, strategic objectives, and investment guidelines.
Integrated Campaign Management: Coordinate demand generation, content marketing, field and event marketing, and sales enablement to deliver a cohesive buyer journey that supports pipeline development and revenue growth.
Healthcare Messaging and Positioning: Adapt approved product and corporate messaging to the healthcare audience, developing relevant campaigns, industry content, sales narratives, and enablement materials while maintaining established product claims and positioning.
Product Launch Activation: Coordinate marketing activities for product launches within the healthcare vertical, leveraging established launch strategies, value propositions, supporting evidence, and messaging from Product Marketing.
Sales and Cross-Functional Partnership: Serve as the primary day-to-day marketing partner for healthcare Sales leaders, collaborating with Product Marketing and other stakeholders to align priorities, strengthen execution, and support shared pipeline and bookings objectives.
Budget and Investment Management: Manage the vertical marketing budget and optimize spending across audiences, channels, and programs to improve marketing efficiency and maximize contribution to pipeline and bookings.
Performance Analysis and Optimization: Monitor campaign performance, pipeline contribution, funnel conversion, and program-level efficiency. Partner with Sales to identify performance gaps, improve lead quality, and implement corrective actions.
Marketing Operations and Processes: Establish repeatable workflows, campaign briefs, performance dashboards, and playbooks that improve execution speed, consistency, transparency, and overall marketing effectiveness.
Team Leadership and Development: Guide and develop team members while remaining actively involved in campaign reviews, prioritization, messaging adaptation, and content quality assurance.
Market and Competitive Intelligence: Gather insights from healthcare buyers, sales teams, industry developments, and competitors, translating findings into actionable recommendations for Product Marketing and cross-functional partners.
AI and Marketing Innovation: Apply AI-enabled tools and automation to improve research, audience personalization, campaign execution, reporting, and operational efficiency.
Business Impact and Accountability: Measure success through vertical pipeline and bookings contribution, pipeline generated per program investment, funnel conversion, timely product launch activation, and sales adoption of marketing initiatives.
Requirements
Professional Marketing Experience: At least 7 years of B2B marketing experience spanning multiple disciplines, including integrated campaigns, demand generation, content marketing, field marketing, or sales enablement.
Leadership Experience: At least 2 years of experience leading team members, marketing programs, or complex cross-functional initiatives, with the ability to motivate contributors and drive projects to completion.
Budget Management: Demonstrated experience managing marketing budgets, allocating resources effectively, and optimizing program investments against measurable business outcomes.
Sales Partnership: A strong track record of collaborating with Sales teams to achieve shared pipeline generation, conversion, and bookings goals.
Go-to-Market Expertise: Experience translating business and product priorities into coordinated marketing plans, audience-specific campaigns, and actionable sales enablement strategies.
Messaging and Positioning: Ability to adapt established product messaging to a specific industry or audience while preserving approved claims, value propositions, and positioning.
Performance Analytics: Strong analytical skills and the ability to interpret campaign data, evaluate funnel performance, identify improvement opportunities, and communicate actionable recommendations.
Cross-Functional Collaboration: Excellent communication, stakeholder management, and organizational skills, with the ability to align multiple teams around shared priorities and execution plans.
Hands-On Leadership: A balance of strategic thinking and practical execution, including the ability to review campaigns, refine messaging, prioritize initiatives, and maintain high standards for marketing content.
Market Awareness: Ability to understand buyer needs, industry dynamics, competitive positioning, and sales challenges, using these insights to improve marketing effectiveness.
Technology and Innovation: Interest in applying AI-powered tools and automation to enhance marketing productivity, personalization, research, and reporting.
Preferred Industry Knowledge: Familiarity with healthcare marketing, healthcare technology, or marketing to healthcare organizations would be valuable for understanding sector-specific audiences and business priorities.
Benefits
Competitive Base Salary: Annual starting salary ranging from $117,200 to $157,500, depending on qualifications, experience, market conditions, and other business considerations.
Remote Work Flexibility: A remote-friendly working environment offering flexibility to work from anywhere within the United States.
Medical, Dental, and Vision Insurance: Comprehensive healthcare coverage to support employees' health and well-being.
Retirement Savings: A 401(k) program with employer matching contributions.
Flexible Paid Time Off: Flexible PTO to support personal well-being and work-life balance.
Parental Leave: Generous parental leave benefits to support employees and their families.
Wellness Programs: Resources and initiatives designed to support physical and mental health.
Pet Insurance: Access to pet insurance options.
Legal and Identity Protection: Benefits designed to help protect employees' personal interests and identity.
Tuition Reimbursement: Financial support for eligible education and professional development opportunities.
Charitable Giving Support: Access to a Donations for Doers program that encourages and supports community involvement.
Professional Growth: Opportunities to strengthen marketing leadership, develop cross-functional expertise, and contribute to high-impact healthcare marketing initiatives.
Purpose-Driven Work: The opportunity to help organizations serving healthcare and social-impact communities increase their effectiveness through technology.