At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Sr. Manager, Talent & Entertainment - Global HOKA
Reports to: Sr. Director, PR, Social & Talent - Global HOKA
Location: US (Remote); LA or NY preferred - must be able to work PST hours
Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
The Sr. Manager, Talent & Entertainment - Global HOKA Brand Communications sits at the intersection of run culture, entertainment, and commercial performance. In this role, you’ll own strategy that brings together creativity, cultural insight, consumer understanding, and commercial ambition to create meaningful connections with consumers.
You’ll help establish authentic credibility in running while strengthening HOKA’s cultural relevance, elevating our storytelling, building global brand heat, reaching new audiences, and increasing demand by connecting sport, entertainment, and culture. You’ll lead the strategy, identification, and activation of a global talent ecosystem spanning celebrities, run ambassadors, lifestyle and performance creators, fitness influencers, and entertainment talent.
As a key steward of our brand voice, you’ll develop an integrated brand ambassador program and build lasting relationships with ambassadors, agents, agencies, creators, and entertainment industry partners. Working across global, regional, and local teams, you’ll contribute to global brand campaigns, lead high-impact activations, and help ensure HOKA shows up authentically and relevantly across entertainment and run culture. You’ll collaborate closely with Global Brand Communications, including PR, Social, Partnerships & Purpose, as well as Global Brand Integrated Marketing, NA Marketing, Sports Marketing, Creative, Operations, Retail, and Legal.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
- Lead HOKA’s global talent architecture, designing an overarching framework for ambassadors, influencers, creators, and entertainment talent that supports global brand priorities.
- Integrate talent and ambassador storytelling into global product launches and marketing campaigns, helping connect HOKA with consumers through compelling, culturally relevant narratives.
- Shape talent strategy for Global Brand events, including concept development, planning, creative collateral needs, talent staffing, and outreach.
- Strengthen HOKA’s brand recognition and cultural relevance through strategic product placement, entertainment integrations, industry events, consumer experiences, and other high-impact global cultural platforms.
- Connect global strategies with regional and local execution teams, establishing frameworks and best practices that enable programs to scale effectively.
- Partner closely with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal to maximize the impact and ROI of talent-led content across paid, owned, earned, and retail channels.
- Build a diverse talent pipeline of running advocates, lifestyle creators, musicians, and cultural tastemakers, while supporting contracts, usage rights, product seeding, and budget forecasting.
- Lead high-touch talent logistics for events, activations, and campaign commitments, including call sheets, hospitality, itineraries, and coordination with external influencer, entertainment, and casting agencies.
- Develop and lead a multi-tiered brand ambassador strategy, fostering strong relationships with ambassadors and agents to continuously bring innovative partnership ideas to life while helping regional teams establish successful local programs.
- Oversee product forecasting, ordering, inventory, and seasonal requirements for global campaigns, collaborations, key innovation stories, and premium large-scale product seeding initiatives in alignment with PR and Social.
- Maintain strong knowledge of current HOKA products, target consumers, and audience segmentation to help ensure the right products reach the right voices and communities.
- Manage and mentor direct report(s), providing coaching, feedback, and professional development while establishing clear priorities, workflows, and best practices for successful global execution.
- Develop a global measurement framework for entertainment, ambassador, influencer, and creator marketing, tracking brand heat, earned media value, engagement quality, sentiment, share of voice, traffic, search uplift, conversion, and sell-through contribution.
- Turn data and insights into action, using results to inform future talent selection, campaign investment, and brand strategy.
Who You Are
- You have a bachelor’s degree or above and 8+ years of experience within a global organization in entertainment marketing and/or talent management, ideally within sportswear, footwear, lifestyle or consumer brands, or an agency environment.
- You have experience managing or partnering closely with legal, public relations, talent, entertainment, and/or creative agencies.
- You know how to develop authentic relationships with artists, talent representatives, stylists, creators, media, and entertainment industry partners and earn trust through clear, thoughtful communication.
- You have demonstrated experience executing complex, multi-territory contracts and negotiating usage rights.
- You understand how to connect cultural partnerships and brand integrations with retail, wholesale, and other commercial opportunities.
- You have supported or led high-profile global brand, music, entertainment, and/or consumer events.
- You bring strong knowledge of and enthusiasm for pop culture, music, fashion, and evolving cultural and industry trends; knowledge of footwear, performance running, and/or an active lifestyle is a plus.
- You’re a strategic thinker and effective leader with strong project management skills who can analyze information, draw meaningful conclusions, and recommend improvements that increase efficiency and impact.
- You communicate clearly and confidently with leadership, management, agencies, talent partners, and cross-functional teams and can translate complex ideas into effective presentations and recommendations.
- You’re comfortable traveling with talent to events, activations, and campaign shoots as needed to represent and support the Global Brand Communications team.
- You bring excellent interpersonal, organizational, written, and verbal communication skills and approach decisions with a data-driven, insights-led mindset.
- You thrive in complex global organizations, balancing competing priorities and deadlines while maintaining a collaborative, energetic, and solutions-oriented approach.
- You exercise sound independent judgment, take accountability for results, and maintain high-quality work under demanding timelines.
- You have budget management experience and are comfortable with financial forecasting and reconciliation across markets.
- You are proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
- You demonstrate authenticity, value diverse perspectives, build effective teams and connections, drive strategy, cultivate innovation, and translate strong planning and execution into results.
What We'll Give You –
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$122,300.00 - $165,000.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Los Angeles, California (Remote)
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
