At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders. Our team is inspired by the needs of these patients, and the surgeons and healthcare providers who treat them. We embrace a culture of exceptional response by partnering with researchers and educators to transform clinical insights into tangible solutions. Our solutions improve the techniques and outcomes of surgery so patients can resume their lives as quickly as possible.
Position Summary:
Sr. Marketing Manager is responsible for downstream marketing activities by supporting global product launches, sales and customer training, customer events, and collateral development. Supports product development efforts from launch through commercialization, defining market requirements for our product lines. Manages products in several stages of development (i.e. existing portfolio, near-term launch, pending FDA approval and new products). Supports product lifecycle management, product roadmap, technique, new product training and product launch readiness with revenue goals in mind.
Essential Functions:
- Influences customer behavior and brand perception through strategy, messaging and experience
- Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
- Develops and drives initiatives to increase brand awareness through clarity and consistency of messaging
- Works closely with Sales Training, Surgeon Education and Professional Affairs teams to execute Marketing plans
- Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
- Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
- Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
- Provides guidance in key sales situations for the product such as surgeon engagements
- Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
- Oversees marketing execution in regions to ensure consistent approach and strategy
- Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances
- Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks
- Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositions
- Adheres to the letter and spirit of the company Code of Conduct, the AdvaMed Code, MedTech Code, and all other company policies.
- Ensures Compliance with applicable governmental laws, rules, and regulations, both in the United States and internationally, by completing introductory and annual training and maintaining knowledge of compliance as it applies to your role
- Represents the company in a professional manner and uphold the highest standards of ethical business practices and socially responsible conduct in all interactions with other employees, customers, suppliers, and other third parties
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Qualifications:
- Proficiency with Microsoft Office with a strong ability to create presentations, analyze data and write Marketing / Business plans
- Excellent written and verbal communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
- Proficient with clinical concepts, technical details and engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
- Attention to detail
- Self-starter
- Advanced critical thinking and problems-solving skills
- Ability to collaborate effectively with cross-functional teams
- Willingness to travel up to 35% Comfort in a clinical and/or lab setting
- Typically requires a minimum of 8 years of related experience with a bachelor’s degree; or 6 years and a master’s degree
- Experience in Product Marketing/Management
Physical Demands:
The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Required to sit; climb or balance; and stoop, kneel, crouch or crawl
- Required to regularly lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds
- Required to possess specific visons abilities, including: close vision, distance vision, color vision, peripheral vision, depth perception and capacity to adjust focus
Our Values:
Our Life Moves Us philosophy is built on four values: Passionate About Innovation, Customer Focused, Teamwork, and Driven.
Passionate about Innovation: Improving patient care by delivering advanced technology to our customers is at the core of what we do. We are passionate in our role in improving the lives of patients by continuously developing better solutions.
Customer Focused: We listen to our customers’ needs and respond with a sense of urgency.
Teamwork: Working together, anything is possible. We value every person on our team and treat each other with respect. We are accountable to one another and support each other. Together, we make each other stronger.
Driven: We pursue our mission with energy and passion. We are nimble, results-oriented and decisive. We overcome obstacles that arise in our quest to deliver solutions that will improve the lives of our customers and patients.
Equal Employment Opportunity:
Globus Medical is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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