Sr Product Manager - Virality, Referrals & KOL

Accountabilities:

Own the product strategy and roadmap for viral growth, referrals, creator-led acquisition, and KOL-related initiatives, establishing ambitious new transacting user (NTU) targets supported by measurable growth models.
Design, launch, and scale referral and sharing experiences that encourage customers to introduce products and services to their networks while creating value for senders, recipients, and the business.
Develop referral incentive structures based on sustainable acquisition economics, ensuring programs achieve targeted customer acquisition costs and payback periods without excessive reliance on promotional incentives.
Build and optimize the complete audience-to-customer journey, transforming recommendations, creator audiences, and referrals into meaningful product engagement and first transactions.
Collaborate with onboarding and core product teams to create seamless customer journeys that improve activation, conversion, and long-term engagement.
Own the Consumer product roadmap for the KOL Platform, delivering new features, continuous improvements, and reliable measurement and commercial tools for creators, affiliates, and partners.
Develop creator-focused tools and experiences across mobile applications and web platforms, enabling Key Opinion Leaders, content creators, and high-performing referrers to invite their audiences and generate valuable new customers.
Understand the different motivations and behaviors of customers, creators, KOLs, and referral partners to develop effective engagement and acquisition experiences.
Optimize acquisition economics by managing customer acquisition costs and gross-margin payback against defined targets, accounting for incentives, partner commissions, operational expenses, and fraud-related costs.
Evaluate acquisition performance using downstream retention, customer lifetime value, and revenue contribution to identify the most effective growth opportunities.
Improve viral growth metrics, including sharing conversion, invitations per sender, invite-to-first-transaction conversion, repeat sharing, and referral loop velocity.
Design and execute experiments to validate growth hypotheses, improve conversion rates, and demonstrate measurable incremental customer acquisition.
Establish reliable measurement frameworks by validating tracking instrumentation, defining performance metrics and guardrails, and conducting statistically sound experiments.
Distinguish attributed acquisition activity from genuinely incremental growth, interpret uncertainty accurately, and ensure performance improvements remain sustainable as programs scale.
Work cross-functionally with product, engineering, design, data, lifecycle marketing, and commercial teams to align priorities and deliver impactful growth initiatives.
Requirements:
Proven experience as a Senior Product Manager or in a comparable product leadership role, with a strong track record of building and scaling successful growth-oriented products or features.
Demonstrated experience developing a product, tool, or customer experience that achieved significant organic adoption beyond its initial audience, with the ability to explain the drivers of its success and personal contribution.
Repeated success exceeding customer acquisition targets through referral programs, product-led virality, or creator and influencer-led growth strategies.
Ability to demonstrate measurable growth achievements, including initial performance baselines, targets, results, timelines, conversion metrics, and the sustainability of improvements.
Strong product intuition and understanding of sharing behavior, customer psychology, referral incentives, and the motivations of creators, KOLs, affiliates, and high-value referrers.
Experience combining customer research, product strategy, creative thinking, user experience design, and effective product communication to develop compelling growth experiences.
Strong analytical capabilities, including the ability to independently investigate customer behavior using SQL and product analytics tools.
Experience validating tracking instrumentation and developing funnel analyses, cohort analyses, customer acquisition models, and growth forecasts.
Advanced understanding of experimentation methodologies, including hypothesis development, test design, performance measurement, and the interpretation of statistical uncertainty.
Strong commercial judgment and understanding of customer acquisition economics, including acquisition costs, gross-margin payback, retention, revenue contribution, incentives, partner costs, and fraud-related expenses.
Proven ability to distinguish between attributed conversions and incremental customer growth when evaluating the effectiveness of acquisition initiatives.
Strong strategic ownership and hands-on execution skills, with the ability to define product direction, prioritize competing opportunities, and deliver results independently.
Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams and drive alignment without relying on formal reporting structures.
Experience using AI tools and building working prototypes to transform innovative concepts into testable product experiences.
Experience developing self-service creator or affiliate platforms, revenue-sharing mechanisms, or reliable partner payment systems is a strong advantage.
Previous experience in consumer fintech, cryptocurrency, payments, or financial services is desirable.
Familiarity with financial promotions, fraud prevention, and risk controls within consumer-facing financial products is an advantage.
Experience adapting customer acquisition and growth strategies across different international markets, cultures, and regulatory environments is beneficial.
Highly autonomous, curious, and results-oriented, with the ability to thrive in a fast-moving environment and take ownership of complex growth challenges.
Benefits:
Fully remote working arrangement, with the flexibility to work from Canada.
Opportunity to lead high-impact product initiatives across viral growth, referrals, and creator-led acquisition.
Exposure to innovative financial technology, digital assets, and global consumer financial products.
Opportunity to shape scalable growth strategies and influence product direction at a strategic level.
Collaboration with international teams across product, engineering, design, data, and marketing.
Opportunity to work on complex challenges involving customer acquisition, experimentation, analytics, and product innovation.
Professional development through ownership of strategic initiatives and exposure to emerging growth technologies.
Inclusive and international working environment that values diverse perspectives, professional expertise, and individual contributions.
Merit-based recruitment approach focused on relevant skills, experience, and professional capabilities.