SENIOR SALES MANAGER
Role Summary
Responsible for driving day-to-day theatrical sales execution and maximizing the commercial potential of each Sony Pictures release in Mexico. The role requires strong sales instincts, commercial drive, ownership and the ability to build long-term exhibitor relationships while consistently pursuing the strongest commercial outcome. The Senior Sales Manager proactively brings ideas and recommendations, translates the strategy defined with the Sales Director into action and helps build a collaborative, accountable and team-oriented culture.
Key Responsibilities
- Lead the day-to-day execution of the Sales team by setting clear priorities, assigning ownership, supporting colleagues and ensuring visibility of key tasks, objectives and follow-through, in alignment with the Sales Director.
- Drive sales proactively by identifying and pursuing opportunities to increase screens, showtimes, holdovers and box office across titles and exhibitors.
- Execute the sales strategy defined along with the Sales Director for each title, translating commercial priorities into exhibitor plans, negotiations and day-to-day actions, while identifying opportunities and recommending adjustments as market conditions evolve.
- Contribute a strong commercial point of view to title discussions, using market knowledge, data and experience to raise opportunities, risks and alternatives constructively. Once direction is agreed, take ownership of execution and follow-through.
- Lead day-to-day exhibitor negotiations and follow-up on terms, circuits, screens, showtimes and holdovers within the agreed strategy, balancing strong commercial results with long-term exhibitor relationships and escalating material issues with a clear recommendation.
- Monitor execution against the sales strategy using bookings, box office, presales, competition and screen performance; identify patterns and gaps early, anticipate changes, recommend practical adjustments and follow through on agreed actions to maximize each title’s commercial potential.
- Support the development and performance of the Sales team by sharing information and commercial knowledge, helping colleagues succeed, recognizing contributions and promoting accountability for collective results.
- Coordinate, along with the Marketing and other internal teams on agreed initiatives, maintain accurate sales information and oversee the day-to-day operational coordination required for effective theatrical execution.
Requirements
• A bachelor’s degree in administration, marketing or another business-related field is required.
• 5+ years of proven sales experience, Entertainment industry experience is preferred especially in Theatrical business.
- Budgeting, forecasting and sales performance analysis. Customer relationship development and commercial account management.
- Advanced Excel and Power BI are a plus
- English proficiency (written and spoken)
Knowledge & Skills
- Strong sales drive and results-oriented mindset
- Ownership, initiative and accountability
- Negotiation and influencing skills
- Customer and exhibitor relationship management
- Collaborative teamwork and commitment to collective results
- Team coordination and execution tracking
- Analytical thinking and ability to translate insights into action
- Planning, prioritization and decision-making
- Ability to identify patterns, anticipate changes and adapt quickly
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