Job Description
Role Overview
Siemens Digital Industries Software is looking for a Senior Solutions Marketing Manager to join the specialized Growth team focused on Intelligence Center X, Siemens' agentic enterprise system and Mendix.
Reporting to the Senior Director of Solutions Marketing, this role is responsible for developing compelling solution narratives that connect Intelligence Center X and its portfolio of products to the business challenges, priorities, and opportunities facing enterprise customers.
Working across Product Marketing, Sales, Industry teams, Campaigns, and Field Marketing, you will translate the core platform story into customer-centric messaging, industry solution plays, and sales-ready content that accelerates pipeline and supports strategic growth initiatives.
This is a highly collaborative role for a strategic marketer who enjoys simplifying complex technologies into compelling business stories that resonate with executive buyers and technical decision-makers.
Key Responsibilities
Solution Messaging and Positioning
- Develop differentiated solution messaging and positioning for Intelligence Center X and Mendix across priority industries and use cases.
- Translate platform capabilities into customer-focused narratives that clearly articulate business outcomes and value.
- Create messaging frameworks tailored to key buying personas, including CIOs, business leaders, data and AI teams, and application developers.
- Ensure solution messaging aligns with the overarching Intelligence Center X and Mendix narrative while addressing industry-specific priorities.
Industry and Use Case Development
- Build solution stories around strategic business challenges, emerging AI opportunities, and digital transformation initiatives.
- Develop industry-specific messaging for aerospace and defence, automotive, heavy equipment and industrial machinery and other priority industries.
- Partner with industry experts to ensure messaging reflects market trends, customer needs, and competitive differentiation.
- Identify new solution opportunities and emerging market themes to strengthen Siemens' market position.
Go-to-Market Enablement
- Create solution briefs, messaging guides, presentations, playbooks, sales tools, and customer-facing assets.
- Support product launches, campaigns, webinars, events, analyst engagements, and executive presentations.
- Enable sales and field teams with messaging that helps position Intelligence Center X and Mendix against customer priorities and competitive alternatives.
- Support strategic customer opportunities by tailoring solution narratives for priority accounts.
Cross-functional Collaboration
- Partner closely with Product Marketing to ensure solution messaging accurately reflects platform capabilities and roadmap priorities.
- Work with Campaigns and Field Marketing to develop integrated go-to-market programs and industry campaigns.
- Collaborate with Brand and Communications to reinforce strategic messaging themes and thought leadership.
- Gather customer, sales, and market feedback to continuously refine messaging and identify new opportunities.
Market Intelligence
- Monitor competitive positioning, market trends, and customer challenges across target industries.
- Bring market insights into messaging development and go-to-market planning.
- Identify whitespace opportunities where Intelligence Center X can create differentiated customer value.
Qualifications
Required
- 6–10 years of experience in Solutions Marketing, Product Marketing, Industry Marketing, or Go-to-Market roles within enterprise software or B2B SaaS.
- Experience developing solution messaging for AI, analytics, cloud platforms, application development, or enterprise technology.
- Strong understanding of enterprise buying journeys and complex solution selling.
- Experience creating sales enablement content and customer-facing messaging.
- Excellent written, presentation, and storytelling skills with the ability to simplify complex technologies.
- Strong collaboration and stakeholder management skills across product, sales, marketing, and leadership teams.
- Ability to work effectively within a global, matrixed organization.
Preferred
- Experience marketing AI, machine learning, low-code platforms, data platforms, or digital transformation technologies.
- Knowledge of industrial manufacturing, financial services, public sector, life sciences, energy, or other enterprise industries.
- Experience supporting analyst relations, executive thought leadership, or strategic customer engagements.
Success Measures
In this role, you will:
- Deliver compelling solution narratives that increase customer engagement and strengthen Intelligence Center X's market positioning.
- Enable sales teams with messaging and content that supports pipeline generation and deal acceleration.
- Produce high-impact industry messaging that aligns with customer priorities and strategic growth markets.
- Improve consistency of solution storytelling across campaigns, product launches, and field execution.
- Build trusted relationships across Product, Sales, Industry Marketing, and Campaign teams as the go-to expert for solution messaging.
