Sr. Strategic Finance Manager, GTM

Location: Bellevue, WA (Hybrid) or Chicago, IL (Hybrid)

About the Role

We are looking for a Senior Strategic Finance Manager / Senior FP&A Manager to be the finance partner to our Go-to-Market (GTM) organization — Sales, Marketing and Customer Success. Reporting to the VP of Strategic Finance, you will own the analytical engine behind our go-to-market motion: forecasting, SaaS and bookings metrics, sales productivity, and the efficiency analysis that shapes our growth strategy. This is a high-ownership role. You will run recurring analyses end-to-end and act as the finance decision partner to GTM leadership.

What You’ll Do

Be the Finance Partner to GTM Leadership

• Serve as the primary finance point of contact for Sales, Marketing and Customer Success leaders, partnering on budgets, headcount plans, forecasts and resource allocation.
• Partner with RevOps, Marketing Ops and Accounting to align on definitions and data sources, so every team works from the same numbers..
• Bring the financial lens to incentive plan design, modeling the cost, coverage, and expected impact of proposed structures. 

Build the Forecasting Engine

• Partner with Sales and Customer Success leadership to manage the forward-looking bookings forecast.
• Build and maintain driver-based forecasting models for revenue, pipeline conversion, staffing and marketing spend, and run scenario analyses on hiring pace, pipeline coverage and CAC.
• Maintain headcount and compensation forecasts for the GTM organization — hiring timing, ramp, attrition, commissions– and flag risks against plan.
• Contribute to annual budgets and long-term strategic plans, including segment-level growth targets and GTM investment cases.

Own GTM Reporting & Close

• Own recurring GTM reporting and serve as the finance voice in the monthly executive pack — bookings, ARR, marketing efficiency, and forecast risks.
• Partner with GTM Ops to establish a single source of truth for pipeline coverage, capacity and productivity, so leadership sees numbers jointly owned rather than separately produced.
• Own the GTM month-end close: compare actuals to plan, explain variances and recommend next steps.
• Own the definitions and methodology behind our core SaaS metrics — CAC, LTV, LTV/CAC, ARR, NRR and gross retention — so every team reports them the same way.

Drive the Analytics That Shape the Business

• Partner with RevOps on sales capacity and productivity analytics — quota coverage, ramp, attainment and win rates by segment.  
• Evaluate marketing spend by channel and segment; measure CAC payback and pipeline sourced per dollar spent, and recommend reallocation.
• Partner with Customer Success to analyze churn, contraction and expansion by segment and cohort, and quantify the revenue at stake in retention initiatives.
• Support pricing, discounting and non-standard deal analysis, including  margin and payback implications.

Keep the Data Honest

• Own GTM models, reporting definitions and source-data reconciliations, so  recurring analyses are accurate and repeatable, not rebuilt from scratch each cycle.
• Automate and standardize recurring reporting to improve the speed and reliability of finance support to GTM.

What you Bring

Required:

• 6+ years in corporate FP&A or strategic finance, ideally supporting a GTM organization.
• A bachelor’s degree in Finance, Accounting, Economics, or a related field. 
• Deep understanding of SaaS business models and the metrics that drive them – subscription revenue metrics, sales productivity, marketing efficiency.
• Advanced Excel and financial modeling skills, with hands-on experience in Salesforce reporting and a corporate planning system (Anaplan, Pigment, Adaptive or similar).
•  A track record of taking an ambiguous business question and returning a defensible, decision-ready answer with minimal direction — framing the question, sourcing the data and recommending an action.
•  Comfort operating as a peer to operations functions,  building shared definitions and jointly owned reporting rather than working in parallel.
• The communication skills to translate complex analysis for non-financial leaders and influence executive decisions.
• Genuine curiosity about AI tools and how they can speed up modeling, analysis and reporting, with some hands-on experience putting them to use

Nice to Have:

• Masters in Business Administration (MBA).
• Direct experience implementing a corporate planning system from the ground up.
• Direct experience with NetSuite and Ramp.
• Deeper hands-on fluency with AI assistants such as Claude, Gemini or ChatGPT – using them to build models faster, automate recurring analysis, or streamline reporting.