JOB DESCRIPTION:
GLOBAL COMPANY OVERVIEW :
At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love.
With global headquarters in Chicago, USA, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 115,000 colleagues are helping millions of people to live better and healthier, every day around the world. In South Korea, we’ve been helping people live fully for more than 30 years.
한국애보트 : 글로벌 헬스케어 기업 애보트의 한국 법인으로, 진단·의료기기·제약·당뇨 등 다양한 헬스케어 솔루션을 통해 한국 국민의 건강한 삶에 기여하고 있습니다. (사무실 위치 : 대치동)
애보트메디칼코리아 : 애보트의 심혈관·구조심장·전기생리 분야 의료기기를 담당하는 한국 법인으로, 혁신적인 의료 기술을 통해 환자의 삶의 질 향상에 기여합니다. (사무실 위치 : 역삼동)
애보트래피드진단 : 애보트의 신속진단 사업부로서 의료기기 및 체외 진단시약을 생산하며 현장진단 검사의 세계적인 리더 기업입니다. (사무실 위치 : 분당 정자동)
한국애보트진단 : COVID-19, 말라리아, 인플루엔자, HIV, 매독, 간염 등 다양한 감염 질환을 신속하고 정확하게 진단할 수 있는 체외진단 의료기기를 연구, 개발, 생산합니다. (사무실 위치 : 기흥)
Core Diagnostics :
Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.
Primary Job Function:
Develops Core Lab marketing strategies and execute activities to help Korea achieve market leadership and deliver differentiated value to its customers (mainly, clinicians). He or She will promote Abbott solutions and make our value proposition tangible, and collaborate across the organization to maximize acquisition, value expansion and brand building initiatives with impact across the country
Core job Responsibilities:
- Develop Marketing Strategy & ExecuteDrives the overall execution of Abbott Core Lab solutions marketing plan taking into account global and area initiatives, country priorities and localization as needed.Ensures strong alignment with area marketing and country leadership with periodic reviews.Influences and trains country sales teams to ensure strategy and plan are understood and actioned.Provides internal/external presentationCollaborate with other functions like Comex, RA, MA as lead to advance initiatives.Partners with Acquisition and VE teams to improve win rate, increase customer loyalty and valueAble to analyze market data, assess environmental trends and help generate insights
- Launch ExcellenceHas strong experience launching new solutions in an agile, efficient wayEffectively forecasts impact of launches and gains alignment on targetsDrives the development of country launch plans, ensuring they are relevant, realistic and robust – reflecting customer / market insights and area priorities.Develop and execute on an account segmentation centric strategy.Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happenEffectively tracks and takes responsibility for the impact of launches and adapts where required
- Measurement & Financial AcumenEffectively manages the marketing budget.Ables to recommend pricing based on value and market situationActively tracks & shares progress toward goals, adapting where required
- Customer Engagement & ExecutionDrives development of KOLs and advocatesUses a test-and-learn approach to try out different ways of connecting with and engaging our customers including digital means.Works closely with the sales team to understand their needs, ensure they believe in our vision / strategy, and equip them to effectively engage with our customers.
- Brand BuildingUnderstands the importance of brand positioning and the role of insight in driving itProvides analysis and support for the development of franchise positioning as required via market research and competitive analysisHelps create effective messaging for sales teams to support them to deliver the franchise positioningExecutes activities in the market in line with the franchise positioning and global strategy, and monitors how well they are being implemented in the area
- Key DeliverablesAbbott Core Lab Solutions Marketing strategy, KPIs and plan for the countryRobust launch plans for relevant new product/solutionsCollaborative and smart activities both to lab doctors and clinicians
Minimum Requirements :
- Minimum education required: Bachelor’s degree.
- Minimum experience required: minimum 7-10 years field sales/marketing experience
- clinician activity experience preferred (especially, cardiologist, cardiovascular, emergency medicine)
- Strategic thinking and excellent execution required.
- Positive attitude, Smart attire and Controllable aggressiveness.
- Strong value selling skills
- Results oriented
- Customer focused
- Finance knowledge
- Analytical skills
- Strong communication and negotiation skills
- Account management/targeting skills
- Entrepreneurial and self-guided
- Teamwork/teambuilding skills
- Have a good English speaking/writing skill
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
CRLB Core Lab
LOCATION:
Korea > Seoul : SamTan Building, 421 Youngdong-daero, Gangnam-gu
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
