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Canada
Remote only
Not Available
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Staff Product Manager (B2B Solutions) based in Canada.
As a Staff Product Manager, you will define the vision and strategy for a growing B2B marketing product portfolio within an innovative, AI-powered technology environment. You will lead product initiatives end to end, from account discovery and audience targeting to campaign measurement and reporting. Working closely with engineering, design, revenue, partnerships, and data teams, you will translate complex customer needs into scalable, high-impact product solutions. You will shape multi-year product strategy while maintaining a sharp focus on execution, usability, and measurable business outcomes. This role requires strong technical fluency, commercial insight, and the ability to influence stakeholders across the organization without relying on formal authority. As part of a remote-first team, you will help make B2B marketing capabilities a meaningful competitive advantage while exploring thoughtful applications of AI to improve customer experiences.
Own the B2B product portfolio: Lead the B2B and account-based marketing (ABM) portfolio end to end, covering the customer journey from account discovery through campaign execution, measurement, and reporting.
Define product vision and strategy: Establish a compelling short- and long-term vision, develop a multi-year product strategy, and position B2B marketing capabilities as a competitive differentiator.
Drive product development: Partner with engineering and design teams to deliver products and features from concept through launch, managing technical dependencies and organizational complexity.
Prioritize high-impact initiatives: Maintain a detailed understanding of customer needs, product performance, and business objectives to ensure teams focus on the features and improvements with the greatest impact.
Collaborate cross-functionally: Align stakeholders across Revenue, Partnerships, Data Science, Product Marketing, Engineering, and Design, communicating decisions and priorities clearly.
Translate technical complexity: Work with engineering teams on data pipelines, identity resolution, integrations, and measurement or attribution constraints, translating technical considerations into understandable business implications.
Improve customer experiences: Apply design thinking, usability principles, and inclusive design practices to create intuitive workflows that meet the needs of B2B marketers.
Support product reliability: Respond to questions from customer-facing teams, help triage bugs and regressions, and ensure product issues are addressed with appropriate urgency.
Leverage AI thoughtfully: Incorporate AI tools into product management workflows and evaluate where AI-driven capabilities provide value to B2B customers versus where deterministic approaches are more appropriate.
Build stakeholder trust: Establish strong working relationships across teams, influence decisions through clear reasoning and evidence, and maintain alignment on product goals and key performance indicators.
Product management experience: Extensive experience in product management within a digital SaaS company, ideally including taking a new product from concept to launch and scaling it from zero to one.
B2B marketing expertise: Hands-on experience with B2B marketing or account-based marketing platforms, or a deep understanding of how B2B marketers execute account-based programs to generate pipeline and drive revenue.
AdTech knowledge: Experience in advertising technology and programmatic media is preferred.
CRM and marketing technology integrations: Experience integrating with major CRM systems, marketing automation platforms, and data ecosystems, such as Salesforce, HubSpot, and Marketo.
Technical fluency: Ability to discuss data pipelines, identity resolution, system integrations, and measurement and attribution limitations with technical teams, while explaining complex concepts clearly to non-technical stakeholders.
Strategic leadership: Demonstrated success developing multi-year product portfolio strategies and translating them into actionable roadmaps with clear short- and long-term objectives.
Product management craft: Strong understanding of product management principles, frameworks, prioritization, and execution, supported by practical experience delivering meaningful outcomes.
Design and customer experience: A strong design sensibility grounded in design thinking, inclusive design, and usability heuristics, with the ability to evaluate workflows from the perspective of B2B marketers.
Analytical decision-making: Ability to prioritize initiatives using business objectives, customer insights, measurable KPIs, and clear reasoning.
Influence and collaboration: Strong communication and stakeholder management skills, with the ability to align cross-functional teams and influence outcomes without formal authority.
AI awareness: Practical experience incorporating AI tools into day-to-day work and sound judgment about when AI-based solutions are appropriate for customer needs.
Adaptability and ownership: A proactive, detail-oriented approach, with the ability to manage complex initiatives, navigate ambiguity, and balance strategic thinking with hands-on delivery.
Competitive compensation in Canada: Base salary range of CAD $168,000–$258,500, with the final offer depending on experience, technical skills, knowledge, qualifications, location, and business considerations.
Additional compensation: Depending on eligibility, employees may receive annual bonuses, equity awards, or other forms of additional compensation.
Retirement savings: Access to retirement savings, pension, or equivalent programs depending on location.
Paid time off: Competitive paid time off, including a birthday day off.
Health and wellness: Health benefits beginning on the first day of employment, along with access to a comprehensive mental health care program.
Remote-first flexibility: Work remotely from anywhere in Canada, with optional access to global WeWork membership and office hubs in London and Toronto.
Work-from-home support: Reimbursement for eligible work-from-home expenses.
Parental leave: Access to a parental leave program.
Learning and development: Structured training and onboarding, plus support for professional development activities such as conferences, courses, and books.
Continuous learning: Access to programmatic advertising courses and certifications to strengthen product and industry expertise.
Supportive culture: Join a collaborative, welcoming, and inclusive workplace that values initiative, innovation, and diverse perspectives.
Social connection: Opportunities to participate in social activities and team events.
Accessibility and inclusion: Accommodations are available upon request throughout the recruitment process.
